Tuesday 1 December 2015

Line Extensions, Brand Extensions, Multibrands & Unique introductions

System of Brands

Brands could be New or Existing & so could Product Categories. Companies can use combination of brands and categories while expanding Brand Architecture. 

Tuesday 3 November 2015

Understanding Brand Touch Points

What does Brand Touch Points Mean?

Brand Touch Points Explained in under 5 minutes by Gayatri Thampi

There are over 50 brand touchpoint by for ease of understanding, we are classifying it into 3 categories and explaining it to you in an easy to understand video from our Advertising 101 Video Series.

Concept 4 : Part 2 Cont'd Concept Of Brand Touch points - By Gayatri Thampi