The old traditional ways of managing not longer work and will never work again. The old management practice has been erected on the assumption of human limitations as a basis for organizing. “This assumption is so pervasive that it can be found in almost every aspect of conventional managing, from the way we over-bureaucratize our organizations and control the workforce to the way we develop and impose strategies on others without their participation or consideration of their potential contribution.
In the new knowledge-driven economy, people have become your firm’s most precious and underutilized resource. They are your firm’s repository of knowledge and they are central to your company’s competitive advantage. Well coached, and highly motivated people are critical to the development and execution of strategies, especially in today’s faster-paced, more perplexing world, where top management alone can no longer assure your firm’s competitiveness. At all levels, your company needs people who can deliver at the frontier of performance. They must understand where your company is going and be able to influence this path. They must share in your company’s fortunes and be motivated to push for greater achievements.