White Paper about iPhone Halo Effect: Strategies for CTOs from the Tech Support Trenches
Overview: The IT industry is in the midst of a rare grassroots sea change which is swelling up not from the impetus of the IT professionals who caretake it, but from the executive user base. Apple’s original 2007 iPhone software packed more eye candy for consumers than horsepower for professionals. However, unlike the trickle-down “halo effect” that had, over the course of years, only slowly converted iPod ownership into Macintosh sales.
The iPhone’s halo was extant within days after its release: loathe to carry separate devices for business and personal use, and enamored both with the technical elegance and social cachet of Apple’s new phone, corporate executives began asking their IT departments how to integrate these slick new gadgets into the workplace. Beginning with questions as innocuous as, “Can I get my email on this thing?” these inquiries raised a host f concerns for CTOs and their staff, including the relative data security of iPhones, and whether IT departments were appropriately staffed, trained, and funded to support them.
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