Marketing organizations and business models have traditionally been built around the four P’s of marketing: product, price, promotion and placement. The focus was completely inward because it always began with the product. More recently, many organizations have professed to shift their attitudes, claiming to be “customer-focused,” “customer-obsessed,” “customer-driven” or whatever. But even to this day, many business models remain product-centric.Instead of having a primary focus only on the four P’s, organizations can improve their marketing by focusing on achieving profitable customer-centric growth. Click here to read more…
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