“Scenario planning is a strategic planning method that organizations use to develop flexible long-term plans.” The method requires a group of analysts to generate strategy options for policy or decision makers. They first find known data and information from the past and present, such as customer demographics, product sales history, industry information, and competitor information, etc
Origins of Scenario Planning: Scenario planning has primarily been used in the military. Business, however, has had the naive notion that all you had to do to solve a problem was get people together, let them discuss and solve problems, and everything will be great. Many of the proposed solutions, however, were outside the scope of the management team, and teams were misled into thinking that their solutions would be implemented. Click here to read more…
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