Over the last century, American psychologists have tried to find ways to measure wisdom or intelligence. Testing a person’s IQ (intelligence quotient) has been one of the most widely used measures of potential success. For example, a test developed by psychologist Lewis Terman at Stanford University was widely administered to approximately two million American men during World War I to determine their intelligence. It was assumed that people were simply born smart or dumb and there was nothing they could do about it. Based on this newly devised test to measure IQ, the men serving in the U.S. military during World War I were assigned duties according to their perceived intelligence. Read more..
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Marketing Case Study- BMW
The automobile industry has had a turbulent ride in the past few years due toeconomic conditions. Fierce competition and globalization has made manufacturersstrive for their market shares. Customer’s expectations, product innovation,differentiation strategy and high levels of Research and Development have been themajor area of focus for the industry.
Bayerische Motoren Werke (BMW), which initially entered as an aircraftmanufacturing company in 1917, had to end its production after World War I in 1923due to the Versailles Armistice Treaty. BMW then made a shift to production of motorcycles in 1923. Finally, BMW started the production of cars in 1928 and todayis one of the biggest automobile manufacturers across the globe.
This case highlights the birth of BMW Group in the United Kingdom (UK) along withthe key issues faced by the company, its marketing strategies, core competencies,industry competition and brand positioning of BMW.Read More…
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Filed under Business, Business Strategy
A Case Study on Oil Natural Gas
Oil is the energy basis of modern industrial society, but for over fifty years after the first successful well was drilled in the mid-nineteenth century, oil use was insignificant. Although he foresaw his vehicles would be powered by peanut oil, Henry Ford changed all that with his mass-produced automobiles. World War I generated immense demand for gasolineÂpowered vehicles. During the period 1919 to 1949, oil gradually overtook coal as the most important fuel Source in the United States. Today, oil provides half of U.S. energy and nearly all of our transportation fuel. Click here to read more…
Filed under Assorted, Industry Specific Cases
The Entente in World War I: A Case Study in strategy formulation in an Alliance
The purpose is to stimulate thought on the management of business alliances by considering the mismanagement of relationships between the allies. read ahead
Filed under Business Strategy, conflict management, How To, International Business
Case Study of Harley Davidson's Business Practices
Harley-Davidson Motorcycle Company was established in 1903 by William Harley and Walter, William, and Arthur Davidson, who built their first three motorcycles in a shed in Milwaukee. In 1909, the company introduced its trademark bike; a 2 cylinder, v-twin engine (the fastest motorcycle at that time), able to reach speeds of 60 mph. However, a few years later the competition was becoming stiffer.
During World War I, the demand for United States motorcycles overseas grew tremendously. As a result, Harley-Davidson became a leader in innovative engineering in the 1920′s. With the introduction of the front brake and “teardrop” gas tanks, Harley was quickly developing its mystic appearance. The industry, which was thriving after World War I, was diminishing quickly as a result of the Great Depression. As one of only two remaining motorcycle companies, Harley-Davidson survived because of exports and sales to the police and military. Click here to read more…