Tag Archives: Volvo

A Case Study on Volvo Car Corporation

Case Study about Volvo Car Corporation

Reducing Adversity of Employee Turnover within Projects

Background: Employee turnover is seen as a challenging facet of organisational life, and is thus often discussed in both academic and corporate worlds. Some of the existing research concentrates on examining possible ways of reducing staff turnover rates, whilst other researchers make endeavours to find methods to reduce the negative consequences of the employee turnover.

Case Study on Volvo Car Corporation

Research methods: For the research aim to be achieved, a thorough review of literature is undertaken, and an empirical research is performed. The empirical research is complemented using qualitative research methods. A case study at the Programme Management unit of Volvo Car Corporation is conducted. Semistructured interviews are performed with ten company employees. Some of the interview results are verified via an online follow-up survey, internal documentation and informal conversations within the company. Keep reading…

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A Case Study of the Acquisition of Swedish Volvo by Chinese Geely

Abstract: The acquisition of the famous Swedish Volvo by the unknown Chinese Geely has attracted a lot of attention in the world-wide medias, particularly in Sweden and China. It is the largest overseas acquisition ever by a Chinese company, which marks a beginning of a new era that the fastest growing China has become a superpower in the world economy. Because this acquisition is such a complex business where two involved companies are so much different, it is of high interest to make a case study of this in the business research area. Click here to read more…

A Case Study of the Acquisition of Swedish Volvo by Chinese Geely

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Case Study on Nissan Strategies to Build Global Presence

ABSTRACT: Nissan is one of the world’s largest automobiles company. It has got manufacturing locations in 18 nations and services available in around 160 locations. Thus, it would be appropriate to call the company global to a large extent. In year 2007, Nissan’s Executive Vice President, Tadao Takahashi mentioned its strategy of moving to transnational from multi-domestic.

Case Study on Nissan Strategies to Build Global Presence

At present Nissan has increased its focus on emerging markets like India and Russia. In March 2010, Renault-Nissan Alliance inaugurated its first plant in Chennai, India. The plant will become operational in May and expected to launch car by mid this year only. This is not the first global move of Nissan. It has been making strategic alliance with number of other automobiles companies for example Renault, Volvo etc. as per its business strategy of direct technology transfer.Click here to read more…

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Case Study of the Architecture Business Cycle for an In-Vehicle Software Architecture

As all other car manufacturers, Volvo Car Corporation (VCC) is facing tough times and there is a strong demand to develop in-vehicle software with shorter lead times and improved quality. Several authors have identified that one key element to accomplish this, as well as handle the increasing complexity that follows the ever-increasing feature content, lays in the establishment of a software architecture. Click here to read more…

Case Study of the Architecture Business Cycle for an In-Vehicle Software Architecture

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Case Study for Volvo Car Corporation

With their expertise and decision support tools, Melbourne IT was able to provide a clear set of recommendations to effectively implement Volvo Cars’ new policy across the domain name space and provide substantial cost savings.
- Sofia Heddson Fransén, Digital Excellence Manager, Volvo Cars Corporation.



Volvo Car Corporation is one of the premier automotive brands and is highly regarded for quality and safety worldwide. Their online presence is extensive and has become integral to the company’s global operations. Volvo Cars’ website platform comprises 90 different sites in 36 languages spanning 70 geographical markets.



Case Study for Volvo Car Corporation


All of these websites are centrally managed by the Interactive Marketing Department which also manages the organization’s substantial domain name portfolio.The platform is managed by Sofia Heddson Fransén, Digital Excellence Manager, who runs a lean team and relies on a network of experienced suppliers to provide specialized expertise and, in the case of domain names, an outsourced domain management function. Volvo Cars has been working closely with Melbourne IT DBS since 2001. The relationship began with Melbourne IT providing domain name management and online brand protection. View further about Volvo Car Corporation






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The Change of Disclosures over Time – a Case Study of the Volvo Group

Historically, the amount of information in the financialreports has increased substantially, which is partly due to changes in regulations. It is ofinterest for the company to produce financial information for several reasons. With the substantial increase inamount of information in mind, one can ask when the costs of regulation are higher thanthe benefits. To be able to answer such a question, one must first study the change ofinformation over time to see what changes there have been…click here to refer the case

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Volvo CE Case Study: Building Strong Industrial Brands

In 2001, Volvo Construction Equipment (VCE) was an unplanned collection of both Volvo and other acquired brands, including Zettelmeyer, Clark, Samsung Heavy Equipment and Champion.But industrial brand management is more than selling a range of products. A custom-built brand approach can increase the overall success of a company.


So VCE management decided to centralise their marketing. And construct a new global brand positioning.Our mission was to find a distinct global brand positioning for VCE. But we had no blueprints. No information was available on the status of the brand, its competitors or what might drive future success.


We started with analysing the status of major construction equipment brands in key markets. The insight uncovered the differentiating brand drivers – the foundations for a solid brand positioning. The construction equipment industry is not exactly famous for its caring personality. But sometimes a problem genuinely is “an opportunity in disguise”. Click here to read more…

Volvo CE Case Study: Building Strong Industrial Brands

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The Value of Feedback : Improvements based on the Voices of Customers & Dealers

Only few companies seem to fully exploit the valuable information they receive on customer and dealer opinions and preferences. The purpose of this study is to examine how firms can ensure that feedback contributes to the development of improvements in the organization in order to become more customer-centric. Theoretical approaches to a company’s relationships with customers and dealers, the importance of internal and external customer satisfaction, the creation of knowledge and the role of the organization have been considered. Thereafter, the current processes of feedback utilization in the case company Volvo Construction Equipment Region International have been analyzed. Read more..

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