Tag Archives: Vodafone

by | March 3, 2013

Case study on verizon

Verizon Wireless owns and operates
the nation’s most reliable wireless network,serving
47.4 million voice and data customers.
Headquartered in Bedminster, NJ, Verizon Wireless is a
joint venture of Verizon Communications (NYSE:VZ)
and Vodafone (NYSE and LSE:VOD).

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case study on verizon ,
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by | February 14, 2013

A Case Study on HTC Corporation

Smartphone Pioneer From Taiwan Solution

The case describes how HTC, a pioneer of mobile computing from Taiwan, evolved from a local subcontractor of PDA (personal data assistant) to a global contender of smartphone. It analyzes the successful transition of the company from an anonymous supplier of Western clients (such as HP and Palm) to a brand marketer that is considered a major threat to Apple Computer (from its founding in 1997 to 2010).



A Case Study on HTC Corporation

The key issue in this case is the introduction of the HTC brand carried by products delivered to network operators worldwide, such as AT&T, British Telecom, NTT DoCoMo, Rogers, Verizon, Vodafone, and so on. Unlike most subcontractors in the East that encountered strong resistance or even harsh retaliation from their current clients, HTC had the blessings of many Western buyers in the introduction of its own brand name…
Click here to read more on HTC Corporation



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by | February 14, 2013

Case Study in Accenture Communications

Company overview: Turkcell is Turkey’s leading GSM operator, with 27.9 million subscribers and 100% coverage of all towns with 5,000-plus inhabitants. As Europe’s fourth-largest GSM operator, Turkcell’s outstanding market coverage is matched by a global reputation for innovation. The company was the first to introduce convergent billing solutions in the GSM Association and in Turkey it has consistently been a market leader, introducing a range of new products and services.



Case Study in Accenture Communications

Business challenge: With the drive towards privatization and deregulation gathering momentum, new operators have wasted no time entering the Turkish marketplace. 2005 saw a number of significant developments including the arrival of Vodafone and the purchase of a 55% stake in fixed-line operator Turk Telekom by a consortium which includes SaudiLebanese company Saudi Oger and Telecom Italia…
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by | January 19, 2013

Case Study on Vodafone: Losing Connectivity in Japan?

Vodafone in Japan had lost 59,000 customers to its competitors, who were offering superior handset features and services. This prompted Vodafone to re-organise its management structure by recruiting a new president who had in-depth knowledge of the Japanese market and also planned to offer handsets that were tailor-made for the Japanese customers. Keep reading



Case Study on Vodafone: Losing Connectivity in Japan?

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by | January 4, 2013

A Case Study on Vodafone Italia

Challenges: Since 1995, Vodafone Italia has grown at an impressive rate, acquiring both consumer and corporate clients. This rapid growth led to an urgent requirement to restructure its Customer Care Department. This restructuring was split into two areas; customer acquisition and customer management. In terms of operational processes, the customer acquisition department was more complex to set up due to the high number of SIM cards linked to each contract and to the different needs of each client. It had to be able to meet customer requests as quickly as possible but this was managed in paper driven and unsynchronized processes. Click here to read more…

A Case Study on Vodafone Italia

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by | November 19, 2012

How Metro Stations Adopt Corporate Colours

Two stations of the Rapid Metro Rail Gurgaon line will be branded as Vodafone and Micromax stations as the two telecom companies have entered into a memorandum of understanding with the operator, RMGL, for a full-fledged branding exercise.

How Metro Stations Adopt Corporate Colours

After invading Metro stations with a range of various media, corporate houses are now ready to take over entire stations, giving the country its first set of stations with corporate names. Located on the 5 km long Gurgaon Metro Rail line, the two metro stations in the limelight are Belvedere Towers and Moulsari Avenue, which have gone to the telecom companies Vodafone and Micromax, respectively. Click here to read more…

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by | November 1, 2012

Case Study on Brand Fight

The weekend saw the second leg of the Formula One Airtel Indian Grand Prix in New Delhi. As ace F1 drivers battled it out on the racing circuit, Bharti Airtel and Vodafone’s communication efforts, that were initiated weeks back and grew as the event drew nearer, reached a crescendo on the race days.

Case Study on Brand Fight

Airtel, the title sponsor of the event and Vodafone, the title sponsor and ‘Total Communications Partner’ of the Vodafone McLaren Mercedes team, left no communication-related stone unturned before and during the event. Almost every media vehicle out there was leveraged by both the telecom majors’ high-decibel campaigns across multiple touch points, including television, outdoor, print as well as experiential events, promotions, offers and contests that were driven primarily through the digital medium. Click here to read more…

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Filed under Advertising, Assorted, Brand Management, Branding, Industry Specific Cases, Marketing, Telecom Industry

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by | October 10, 2012

Case Studies on Verizon Wireless

Verizon Wireless is a leading provider of wireless communication and has the largest nationwide wireless voice and data network. Headquartered in Basking Ridge, NJ, Verizon WIreless is a joint venture of Verizon Communications and Vodafone. Verizon Wireless has more than 80 million wireless phone customers, 40,000 employees, and is one of the top companies in the Fortune 500. Click here to read more…

Case Studies on Verizon Wireless

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by | September 27, 2012

Case Study: Vodafone

Every day, Vodafone is helping companies in India do business better. From boosting efficiency and increasing connectivity to helping them save money on their electricity bill, Vodafone has the solutions to help companies meet the challenges of today and prepare for the future.

Case Study: Vodafone

Below you’ll find a number of case studies that demonstrate how we have helped companies solve problems by providing customised value-added solutions to meet their needs.Read More

[youtube http://www.youtube.com/watch?v=yM0C0_dW3F4&w=560&h=315]

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by | September 27, 2012

Case Study: Ad Campaign for Bharti AirTel: “Express Yourself”

Bharti-Airtel Groups, with a customer base of more than 121million subscriber, form the largest cellular service provider of India. The Bharti group is now the world’s third-largest, single-country mobile operator and sixth-largest integrated telecom operator.The groups cater the mobile service in India under the brand name of Airtel and are headed by Sunil Bharti Mittal, He is termed as the Indian Telecom Mogul because of his largest telecom service provider in India.

Ad Campaign for Bharti AirTel

He is the chairman and the managing director of the Bharti Groups. The company has a turnover of US$ 12 billion. The businesses at Bharti Airtel have always been structured into three individual strategic business units (SBU’s) – Mobile Services, Airtel Telemedia Services & Enterprise Services. The Company has a market share of around 24.6% of the whole chunk of the mobile subscriber in India followed by Reliance Communication with 17.7% and Vodafone by 17.4%. Airtel has always looked at the overseas market also. Click here to read more…

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