Tag Archives: Thought Leadership

by | March 26, 2013

Case Study on Quantum Digital, Inc

Case Study about Quantum Digital, Inc

Challenge: QuantumDigital, Inc., wanted to share their thought leadership in multi-channel marketing and gain wider recognition for their full-service marketing capabilities. To meet this goal, they decided to host a Marketing Innovation and Discovery Summit and invite executive leaders from top agencies and retail brands. This event would not only educate these high-level decision makers about the changing landscape of marketing communications, but it would secure one-on-one time with each participant to develop strategic business partnerships.

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by | March 1, 2013

Case studies Enterprise Risk Management Implementation

You know that enterprise risk management is vital to your organisation’s stability and growth, but you may not be certain about the best ways to build an effective programme. Case Studies on Enterprise Risk Management Implementation provides practical guidance on creating an enterprise risk management structure tailored to your organisation’s concerns through step-by-step action plans.

This central case study takes you directly into the experience of an organisation that is initiating and implementing an ERM programme. Walk through their process, working with the board, senior management, and the management team to identify and rate significant risk categories.

Fourteen tables, charts, and templates, a memorandum to the management team, and pointers for running productive and efficient meetings will enhance your process. The guide also includes two shorter case studies to augment your understanding of enterprise risk management implementation.

Case Studies on Enterprise Risk Management Implementation was written by faculty who lead North Carolina State University’s Enterprise Risk Management Initiative. This Initiative provides thought leadership about enterprise risk management practices and their integration with strategy and corporate governance. Click here to Learn More..

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by | December 24, 2012

Case Study of Prudential Retirement

“With interactive polls, we’re sending a message that Prudential Financial listens to American workers, and wants to guide conversations about their retirement needs. LinkedIn provides the right combination of social media tools and engaged professional members – which all come together to help us reach our thought leadership goals.”
- Kara Segreto, Chief Marketing Ofcer, Prudential Retirement.



Prudential Retirement, a business unit of Prudential Financial, offers retirement plan solutions for public, private, and nonprot organizations. In recent years, the nancial services company has focused resources on engaging plan participants and their employers in dialogues about retirement planning. “We’re working to stay closely aligned with the wants and needs of our retirement plan participants, since this knowledge helps us create the retirement products they need,” explains Kara Segreto, chief marketing ofcer for Prudential Retirement.In advance of National Save for Retirement Week, which took place in October 2011, Prudential Retirement looked for a new way to gauge current sentiments of people saving for retirement, particularly in the wake of a couple of years of market volatility. Find out further for Prudential Retirement



Case Study of Prudential Retirement






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by | December 7, 2012

A Case Study on CSC – Right Cloud, Right Way

“I would enthusiastically recommend them for any marketing challenge that requires not only technical and creative skills, but strategic vision and understanding of how people can be lead to embrace a new world of customer interaction.” – Brian Boruff, Global Vice President, Cloud Computing, CSC

Developed foundational value proposition (“Right Cloud, Right Way”) and elevator pitch messaging to differentiate within the crowded cloud field. Working within the CSC corporate brand guidelines, developed a simple, yet complete, set of sales collateral and training tools that helped sales executives accurately position CSC Cloud Services and generate leads. Launched a social media-savvy blog and information web site with digital content partner WELD designed to showcase CSC thought leadership, generate buzz among target audiences, and improve CSC’s search engine rankings for select “cloud” related terms. Click here to read more…

A Case Study on CSC - Right Cloud, Right Way

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by | August 18, 2012

Case Study on Non Linear Revenue Strategy: Wipro


Early 2011 Wipro dismantled its joint CEO model and appointed TK Kurien as CEO who restructured Wipro into more simple, agile and customer centric with focus on core momentum verticals and the four key industry verticals included ‘Banking, Financial Services and Insurance (BFSI)’, ‘Energy & Utility’, ‘Retail and consumer products’ and ‘Healthcare’. Wipro has been undergoing a massive restructuring exercise under TK Kurien, who is making extensive cultural changes within the organization, to bring back sustained growth for Wipro as it lost its number three position to Cognizant Technology Solutions.

Some of the changes are aligning the organization structure with demand generation process and efficiency, variable component of management and mid management salaries linked to client and employee satisfaction, focusing more on existing accounts for more revenues, new team for chasing the change the business deals and focusing on increasing the non linear revenues from emerging areas like cloud, mobility and Analytics. “The future is clearly the non-linear model. We are already seeing signs of it. The linear model will break. Our focus will now be on cloud, mobility and analytics,” said Kurien. “I want to leave behind a legacy of growth. Thought leadership will not bring revenues.”

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Revenue Strategy

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