As a market leader Oculentis develops, manufactures and sells innovative technology products in the field of intraocular surgery. To complement its technological leadership of the market Oculentis are continuously looking for innovative ways to streamline business processes and, more importantly, improve the premium level of customer service that it already provides to its international stakeholders. This case study highlights how Oculentis deployed TaskCentre for SalesLogix to automate repetitive employee administrative tasks within its customer support department to further enhance productivity, visibility of information and customer service levels. Keep reading
Tag Archives: technology products
Case Study in PriceGrabber.com
PriceGrabber.com is an online price comparison service. They are partnered with more than 13,000 merchants, retailers, and sellers and provide free and unbiased information on millions of products in 25 different categories including everything from personal to technology products. The company also serves as the data source for numerous shopping Web sites, including Bing, About.com, iVillage, Comcast and CNET. Click here to read more…
Filed under Computers and IT, e-Commerce, Technology
Case Study on Fujitsu General: Marketing through celebrity sponsorship
Promotion through personality and partnerships: Fujitsu General is one of the leading suppliers of air conditioning and plasma display technology products within Australia. With the company’s slogan “Australia’s Favourite Air”, Fujitsu has recently rapidly expanded its air conditioning range, with products to suit the domestic and commercial market. This Case Study examines how Fujitsu has achieved its business objectives with a promotional strategy using former Australian cricket captain Mark Taylor. Click here to read more…
Filed under Assorted, Industry Specific Cases, Marketing
Case Study of Superstructure Group
“WebEx technology has not only helped us resolve customer issues more quickly, but we’ve also been able to triple our client base in three years without adding support staff.”
— Ted Thomas, chief executive officer, Superstructure Group.
Challenge: The Superstructure Group is a leading provider of technology products and consultancy services for the security intelligence, corporate surveillance, fraud investigation, aviation safety, and risk management industries. Designed to help companies analyze information and intelligence, the company’s software products and services allow businesses to mitigate risk more effectively while enhancing operational efficiencies. With customers located in Asia, Brazil, Iceland, North America, Africa, Europe, and other locations, Superstructure faces global demands in providing technical support to its clients…
Solution: Before implementing Cisco WebEx technology, the Superstructure Group was using GoToMyPC but found that it offered limited capabilities. When the firm’s IT staff began exploring Cisco WebEx technology, they found that it was exactly what Superstructure needed: a secure web meeting solution for product demonstrations, document and application sharing, and collaboration with remote staff and customers. Superstructure now uses WebEx Support Center to troubleshoot and resolve issues for its global customers, allowing the company to offer faster, more effective assistance…
Click here to find out more for Superstructure Group
Filed under Assorted, Industry Specific Cases
Case Study on Analysis of Customer Service Problem of Best Buy
Best Buy is a giant retailer of entertainment and technology products and services with operations in the multiple countries- United States, China, Europe, Canada and Mexico. The Best Buy generates more than 45 billion dollars annual revenue through brands family and partnerships such as Magnolia Audio Video; Audiovisions; Best Buy; Future Shop; Geek Squad The Car phone Warehouse; Napster; Jiangsu Five Star; Pacific Sales; The Phone House; and Speakeasy. The company is made up by about 155,000 employees who have applied their capabilities to bring benefit to the company and added value to customers through various means, for example, online communities, call centers, in-home solutions, retail locations, and websites, and product delivery. Click here to read more…
Filed under Free Cases
Case Studies on OfficeMax
As a leader in both business-to-business office products, solutions and retail office products, OfficeMax, Incorporated serves enterprise-level, mid-size and small businesses, as well as individual consumers. The company was founded in July 1988 with the opening of its first retail store in Cleveland, Ohio, expanding to three superstores by year’s end. OfficeMax offers a wide variety of office supplies, paper, technology products and services and furniture through a multichannel approach consisting of direct sales, catalogs, the Internet and more than 900 superstores. Click here to read more…







