Dutton and Aron found that men interviewed on the “fear-arousing suspension bridge” called the interviewer back 50% of the time while men interviewed on the “non-fear-arousing bridge” called back 12.5% of the time. In addition, the former group were much more likely to describe the back story sexually than the later group. So if you are feeling nervous about talking to that special someone, go do something that excites your nerves first.
The second point comes from Yale psychologist John Bargh, who specializes in the effects of priming. Priming is an implicit memory effect in which exposure to stimulus or stimuli influences responses to later stimulus or stimuli
(for example, if you took a multiple choice test that contained words that evoked “oldness” – e.g., Florida, gray, weak – you would subsequently walk slower than if you took a test that didn’t contain old words). In an experiment run a few years ago, Bargh had participants hold either warm beverages or cold beverages and indicate if they thought a confederate had a warm or cold personality. He found that the participants who held warm beverages judged the confederate to have a warm personality while the participants who held cold beverages judged the confederate to have a cold personality. So the next time you go on a date, take her/him out for coffee instead of ice cream.
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