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Case study on Sunny Delight Beverages

Sunny Delight Beverage Company (SDBC) is a
well-known producer of juice-based drinks
that carry wide appeal to families with children
in North America and Western Europe.
The company’s popular brands include Sunny Delight Original,
Sunny delight Intense Sport, and SunnyD Baja.
This international company generates U.S.$600 million
in annual revenue and has production plants in
the United States, Germany, and Spain.

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