Tag Archives: Sun Products

by | March 3, 2013

Case Study on Boston Healthcare

Wakefield-based Boston Healthcare received £1.25 million investment from Finance Yorkshire’s Equity Fund.The company, which was established in April 2010, will use the investment to procure, market and distribute a range of well-known pharmaceutical products. The portfolio of over-the-counter (OTC) products produced by Boston Healthcare includes a range of sun protection products and multi-vitamins already available in high street retailers and pharmacies..
Click here to read more on Boston Healthcare



Case Study on Boston Healthcare


Comments

Filed under Concepts, Finance, General Management

Tagged as , , , , , , , , , , , , , , , ,

by | October 29, 2012

Case Study on Sun-Rype's Talent Management

Sun-Rype Products Ltd. is a 64 year old Canadian juice and fruit snack company based in Kelowna, British Columbia. It grew out of the fresh fruit business in the lush Okanagan Valley. In 1946, the BC Fruit Growers Association created BC Fruit Processing Ltd. to produce and sell pure 100% apple juice. This fresh offering was branded “Sun-Rype.” Today this publicly traded company generates some $150M in sales annually. Click here to read more…

Case Study on Sun-Rype's Talent Management

Register to mark your Comments

Comments

Filed under Assorted, Concepts, Industry Specific Cases

Tagged as , , , , , , , , , , , , , ,

by | September 13, 2012

Case Study on NIVEA

Beiersdorf is the international skin care company behind the leading brands NIVEA, ELASTOPLAST, ATRIXO and EUCERIN. Over the past 10 years the company has grown rapidly in the UK by developing a balanced and well managed portfolio of brands. A brand portfolio should consist of a range of products which support each other, irrespective of which categories they operate in.

Segmentation on NIVEA

The NIVEA range includes product types ranging from female face and body products to men’s shaving gels, through to deodorants and sun care products. NIVEA identifies market segments that meet individual consumer needs. Segmentation occurs when a market is split into sub-markets (segments) which can respond in similar ways to different marketing activities. Click here to read more…

Register to mark your Comments

Comments

Filed under Marketing, Positioning/Segmentation

Tagged as , , , , , , , , , , , , , , , , , , ,