Tag Archives: Standardised

Case Study of Ecosystem Services

Executive Summary: Ecosystem services – The multiple benefits provided to society by ecosystems have been developing as a branch of science and policy since the late 1980s. The ‘ecosystems approach’, a planning paradigm founded on the basis of ecosystem services and the optimisation of benefits to their many beneficiaries (including future generations), has been promoted by various international bodies including the Commission on Biological Diversity. Significantly, the UN’s Millennium Ecosystem Assessment (MA) integrated various strands of ecosystem service science into a standardised set of ‘services’, generically applicable across habitat types and geographical zones…



Case Study of Ecosystem Services


Background: Ecosystem services describe the multiple beneficial ‘services’ derived by society from ecosystems. These services are many and substantial, underpinning basic human health and survival needs as well as supporting economic activities, the fulfilment of potential and enjoyment of life. The essence of the ‘ecosystems approach’ – that is, management of whole ecosystems and their benefits using the framework of ecosystem services – is to determine multiple, simultaneous benefits, such that realisation of one benefit is not achieved through the inadvertent degradation of other benefits with net harm to other beneficiaries…
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Case Study of Les Mills

As a company that has become synonymous with the fitness and health industry, Les Mills recognised the need to update its own disparate IT systems across multiple locations to ensure the business was operating at peak performance. Using a heavyweight combination of Microsoft Exchange Server 2003, Windows SharePoint® Portal server 2003, Windows SharePoint® Services, Microsoft Live Communications Server and a standardised Microsoft desktop environment, Les Mills connected its multiple nationwide sites – empowering employees to collaborate, communicate and innovate efficiently and effectively. As an iconic New Zealand company with an audacious goal to become the world’s best gym, Les Mills New Zealand identified an opportunity to utilise more efficient IT systems to assist its employees, customers and partners to live and breathe the company’s values. Find out more about Les Mills



Case Study of Les Mills


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Brand Loyalty : L’Oréal going CRM’s way

A case study from Microsoft that tells how L’Oréal strengthened the Brand Loyalty with aid from the Customer Relationship Management Solution.
L’Oréal, the world’s largest skin care and cosmetics company, wanted to broaden the scope of marketing for its luxury products division. It decided to implement a company-wide customer relationship management (CRM) system, starting with a pilot project in South Korea. Working with Siebel—and advised on architecture by Microsoft® Services—L’Oréal standardised on Siebel CRM and Analytics software running on Windows Server® 2003 and a Microsoft SQL Server™ 2005 database. The CRM solution has helped boost customer loyalty and reduce churn. As a result of more accurate targeting, the volume of direct mail has been cut by as much as 57 per cent for a single promotion, with a 62 per cent response rate. L’Oréal now has a consistent view of customers across all marketing channels….click here to read ahead

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customer relationship management case study

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