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Challenge: Although Protechnic is already one of the UK’s market leader, the company recognised it could not afford to sit still. Protechnic is determined to keep developing its offering to ensure it continues to add value for its customers. “We were keen to create something unique, something genuinely innovative and more than just a ‘me too’ product. Dozens of companies make flight cases and, while we’ve worked hard to become the market leader in the UK, often the only real bargaining chip is price. We wanted to create a case that was incredibly durable, easily repaired and could be manufactured to exact specifications,” said Keith Judson, Managing Director, Protechnic.

Action:“MAS helped us establish the crux of the idea, affirming what we wanted to achieve and the niche we were trying to fill. The advisor acted as a sounding board and brought knowledge of different industries and sectors to the table. MAS helped us to access an external design specialist, whose support was instrumental in the product development. The idea for the Exocase has been around for four years, it was only with the support of MAS and the design specialist that we had the continued impetus and resources to explore the idea fully,” said Keith. Continue reading for Protechnic

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