Tag Archives: Product Innovation

by | March 3, 2013

Marketing Case Study- BMW

The automobile industry has had a turbulent ride in the past few years due toeconomic conditions. Fierce competition and globalization has made manufacturersstrive for their market shares. Customer’s expectations, product innovation,differentiation strategy and high levels of Research and Development have been themajor area of focus for the industry.

Bayerische Motoren Werke (BMW), which initially entered as an aircraftmanufacturing company in 1917, had to end its production after World War I in 1923due to the Versailles Armistice Treaty. BMW then made a shift to production of motorcycles in 1923. Finally, BMW started the production of cars in 1928 and todayis one of the biggest automobile manufacturers across the globe.

Marketing Case Study- BMW

This case highlights the birth of BMW Group in the United Kingdom (UK) along withthe key issues faced by the company, its marketing strategies, core competencies,industry competition and brand positioning of BMW.Read More…

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by | February 1, 2013

A Case Study on Vision Capital LLP

Vision Capital LLP, an international private equity firm, purchased a portfolio of investments from Northern Foods, plc. These included the UK’s leading supplier of savoury pastry products; a leading private label supplier of a wide range of fresh and frozen bread and speciality bakery products; the leading UK private label producer of premium cakes and desserts and a flour mill.



A Case Study on Vision Capital LLP

After an initial bridging loan, a sale and leaseback on selected properties and the sale of the flour mill, the remaining three investments were funded via asset based lending from a major high street bank. The loans were all cross-collateralised and cross-guaranteed. However, under Vision Capital’s ownership, strategies for reorganising operations and enhancing profitability were implemented; these turned the businesses around, allowing them to invest and expand achieving sector leading positions for quality, consistency of customer service and product innovation. Click here to read more…



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by | January 19, 2013

Case Study on Sharda Motor Industries Limited

“With access to real time information and increased visibility about inventory levels, we have reduced the total cost of its inventory by 3 percent.”
- Niranjan Kumar, Technical Head – ERP, Sharda Motor Industries Limited.



Situation: Sharda Motor, a diversified, multi-product group of companies, believes in satisfying its customers by meeting their needs promptly and accurately. The company maintains the highest quality standards with state of the art manufacturing facilities with continuous focus on new product, innovation and technology up gradation. Under the dynamic leadership and vision of Shri N.D.Relan, Chairman and Shri Ajay Relan, the Managing Director, Sharda Motor has a successful track record and today is an industrial force to reckon within the automotive supplier industry…



Case Study on Sharda Motor Industries Limited


Solution: After a thorough research and a detailed analysis of all the technology options available in the market, Sharda Motor decided to focus its software development on the Microsoft® Dynamics™ NAV platform. “We wanted a system that was reliable, affordable, easy to use and most importantly, easily scalable to our future computing requirements,” says Nitin Vishnoi. “Microsoft Dynamics NAV 4.0 with SP3 matched all these requirements…
Click here to learn more for Sharda Motor Industries Limited


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by | December 28, 2012

Case Study on 4P Analysis on Asian Paints

The story of evolution of Asian Paints is fascinating. In the initial years the company mainly focused on “product innovation” trying to improve the quality of its product and by targeting to achieve mass segmentation through increase in volumes. The company then realized that the involvement of people is low in the industry. In order to involve people the company shifted to consumer orientation. Click here to read more…

Case Study on 4P Analysis on Asian Paints

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by | December 27, 2012

Case Study on Nuvoton Technology Israel Ltd

“We evaluated a number of solutions but found that none matched our needs and processes as well as Sopheon’s Accolade. It fit like a glove.” – Yoram Avigdor, Marketing and Product Manager, Nuvoton Technology Israel Ltd.

The Business Challenge: In 2005 Nuvoton Israel was acquired from National Semiconductor by Winbond Electronics Corporation. Prior to the acquisition, Nuvoton used a product development process based on the widely used Stage-Gate product innovation methodology.

Case Study on Nuvoton Technology Israel Ltd

The process helped determine which products to invest in based on their anticipated viability and projected financial contribution to the company’s portfolio.After being acquired, Nuvoton Israel concluded that it needed to find a way to automate Stage-Gate and provide executives with additional portfolio data about proposed projects and planned investments. Click here to read more…

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by | December 27, 2012

Case Study on Continental Corporation

The Business Challenge: Continental is a large, complex company and its R&D teams are distributed throughout the world. This decentralized structure was making it difficult for researchers and other stakeholders to collect and choose ideas to feed the front end of Continental’s product innovation process. The company concluded that it needed to establish a universal approach to managing ideation activity.

Case Study on Continental Corporation

This would encompass consistent methodologies and support for organizing, tracking and developing the most commercially promising concepts. A principal goal was to make the process transparent – particularly regarding why go / no go decisions were made by senior managers – so that employees would know that the ideas they submitted were given thoughtful consideration and, as a result, would feel encouraged to continue to contribute. Click here to read more…

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by | December 27, 2012

Case Study on BASF

The Business Challenge: As part of its strategy for maintaining market leadership, BASF sought to substantially increase its revenues from new products. However, every division and business unit had its own product innovation process, limiting transparency and contributing to a high level of complexity. A goal was set to develop and implement a standardized, enterprise-wide process. Click here to read more…

Case Study on BASF

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by | December 7, 2012

A Case Study on Rebate Management: ACCO Brands

ACCO Brands is one of the largest suppliers of branded office products worldwide, with an annual revenue of nearly $2 billion. These products are marketed in over 100 countries across the globe and are the automatic choice of home and business offices throughout the world, which means that more than 900 million people are ‘touched’ by ACCO brands every year. ACCO’s mission is to deliver exceptional performance products across their brands: Rexel, Nobo, GBC and Kensington. ACCO is focused on delivering exceptional value by remaining at the forefront of the industry: ACCO’s portfolio of brands, heritage of product innovation, strong customer partnerships and talented people give them significant advantage in the highly competitive office products industry. Click here to read more…

A Case Study on Rebate Management: ACCO Brands

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by | November 16, 2012

Case Study for CMI Ltd

Cumberland Metal Industries (CMI), a company specialized in making of curled metal products, has developed a new product innovation in 1979, metal cushion pad with improved long term health safety and long durability. The new pads would help contractors drive piles faster. Because they were the first to market with this superior product and it represented a relatively new product category, they were posed with an opportunity to captiolize in their market segment.



Case Study for CMI Ltd

Based on successful testing of the new pads, CMI wants to launch this new product to the eagerly awaiting market. The main challenge CMI is facing is to price its new pads. How to properly harness the potential behind CMI’s curled metal cushion pads ultimately came down to the pricing decision. The key question to have answered, “What pricing’ point would customers opt for higher-performing metal cushion pads versus the standard asbestos pads?”
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by | September 13, 2012

A Case Study on Portakabin

Achieving Growth Through Product Development

A main source of business growth is through product innovation. New products often come from ideas. These are either new ideas or ideas for extension strategies for existing products or services. An idea is a plan, a scheme, method or a thought process. By their very nature new ideas are creative. They often provide solutions to problems. They help to meet the needs of customers and they also make products distinctive from those of the competition.

Product Development

If organisations are to succeed, they rely on a constant stream of new ideas. Ideas for new products can come from many places, such as market research or research and development. Ideas can also come from monitoring the actions of competitors or identifying a gap in the market. Organisations need a coherent process to develop potential new ideas. Many new ideas follow a process before being implemented. One process could be: ideas are generated, captured, screened and tested before being used. For many large organisations this is a constant cyclical process. Click here to read more…

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