Tag Archives: Philips

A Case Stud on Transnational Firms and their Corporate Labor Policy

Case Study about Transnational Firms and their Corporate Labor Policy

Philips and ING in the Netherlands and the United States, 1980–2010

Economic activity across national borders increased dramatically between 1980s and the beginning of the twenty-first century. Financial, product, and service markets trans-nationalized, and companies expanded their operations abroad through acquisitions, mergers, and autonomous growth. They increased their sales and profits and became better equipped to compete in the transnational marketplace.



Case Study on Transnational Firms

During this period, foreign direct investment increased twelvefold, while the number of firms operating across national borders increased eight fold. Nowadays, many companies no longer realize their revenues and profits in a single country; instead, the sources of their revenues and profits have become dispersed across the globe. Also, these transnational corporations have significant numbers of employees in multiple countries; their work force has become dispersed as well. Finally, a significant number of these firms have experienced the internationalization of top management and shareholders.

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Filed under Concepts

Case Study for Aramex

Background: Aramex is a leading global provider of comprehensive logistics and transport solutions, with over 29 years of experience delivering customized solution across more than 54 countries and 307 locations. Apart from investing in education and youth empowerment, entrepreneurship, community development, sports and emergency relief, Aramex continuously focuses on the environment. Therefore Aramex has adopted sustainable business practices as an integral part of its business model.



Case Study for Aramex

The challenge: Driven by the desire to achieve the above objectives, Aramex wanted to make its key Dubai Logistics City facility more energy efficient in order to meet the LEED criteria. Lighting therefore became a key element in the process. As a company renowned for its energy-efficient solutions, Philips emerged as the ideal partner to provide the lighting solutions for this project, entitled ‘A LEED Gold Certified’. Click here to read more on Aramex

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Filed under Assorted, Industry Specific Cases

A Case Study: Philips attempt at re-positioning its products work?

Executive Summary: Once a household name, Dutch consumer electronics major Philips has slipped over the years to become an ‘also ran’. Its repeated attempts to rekindle its mojo have failed. Will its attempt at repositioning its products at the youth work? This case study looks at what went wrong and what the company needs to do in order to succeed.



A Case Study: Philips attempt at re-positioning its products work?

In April 2010, when Philips Electronics India Ltd announced its plan to outsource its TV business to Videocon Industries, the decision came as no surprise. The five-year pact, under which Videocon is handling Philips’s TV manufacturing, distribution and sales in India, is aimed at restoring the profitability of the TV business.


Philips was once a dominant player in the segment, with a market share of around 15 per cent in the early 1990s, but business eroded as Korean and Indian brands grabbed market share. As volumes fell, the company struggled to run its TV factory in Pune efficiently. It took the third-party route to manufacture CRTs and imported LCD screens, but this didn’t help. Then the company licensed the unit to Videocon.. Keep reading on re-positioning

 

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Filed under Assorted, Industry Specific Cases, Marketing, Positioning/Segmentation

Case Study on Philips sense and Sensibility

Philips wanted a campaign across their male grooming range, raising brand awareness whilst driving purchase consideration.The creative campaign focused on head to toe grooming solutions using a campaign strap-line of ‘Philips Grooming Tools from Start to Finish.’ To help evaluate the ROI of advertising on eBay.co.uk and in particular to assess its ability to influence longer term objectives such as brand awareness and shifting brand perceptions, the eBay Advertising team in conjunction with Aeon commissioned an in-depth advertising evaluation.

Philips sense and Sensibility case Study

To integrate advertising placements throughout the purchasing cycle thereby effecting purchase consideration at the most advantageous stage. To drive brand awareness of Philips grooming range with the target audience. To ultimately increase product sales. Click here to read more…

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Filed under Free Cases

Case Study on Philips Sense and Sensibility

Philips wanted a campaign across their male grooming range, raising brand awareness whilst driving purchase consideration.The creative campaign focused on head to toe grooming solutions using a campaign strap-line of ‘Philips Grooming Tools from Start to Finish.’ To help evaluate the ROI of advertising on eBay.co.uk and in particular to assess its ability to influence longer term objectives such as brand awareness and shifting brand perceptions, the eBay Advertising team in conjunction with Aeon commissioned an in-depth advertising evaluation.

Sense and Sensibility

Campaign Objective? : To integrate advertising placements throughout the purchasing cycle thereby effecting purchase consideration at the most advantageous stage. To drive brand awareness of Philips grooming range with the target audience. To ultimately increase product sales. Click here to read more…



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Filed under Free Cases

Case Study on Making Things Better

Abstract: Since the mid-1980s, Philips, one of the largest consumer electronics companies in the world had been witnessing losses in many of its fourteen divisions, including its core business – consumer electronics. Cheaper products from Japanese and Korean companies flooded Europe, which was the niche market for Philips. The 1990s were no different for Philips and it continued to reel under losses and stagnating growth. Click here to read more…

Make Things Better

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Filed under Consumer Behaviour

Case Study for Sony India’s Retailing Strategies

Sony, which was ranked first among consumer electronic brands in the world, was struggling to become the leading brand in India. It faced tough competition from Indian rivals like Videocon and Onida, and multinationals like LG, Samsung and Philips.

Case Study for Sony India’s Retailing Strategies

To emphasize its brand name and image, Sony India introduced ‘lifestyle concepts’ by launching spacious and aesthetically designed ‘Sony World’ stores. In these stores, Sony displayed its entire product range in a single showroom and targeted high-end customers in urban areas.

Despite promoting its products through advertisements which amounted to 4-5% of the company’s annual turnover, it was only second in market share in its different product segments. Sony introduced four different retail formats in order to differentiate their products, reinforce their brand and serve different customer segments. Click here to read more…

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Filed under Branding, Sales and Distribution, Strategic Sourcing