This case may not be duplicated without permission. Any use, either electronic or paper-based, must have written permission of Dr.Pearlson or Dr. Yeh. The material contained in this case is from company documents, publicly available sources,and personal interviews held with key executives at Dell. The authors wish to thank the managers and executives atDell for their time and support of this research.University of Texas at Austin 3/3/99Graduate School of BusinessDell Computer Corporation:A Zero-Time OrganizationDeep in the heart of Texas lies a Fortune 500 company who exemplifies many of theprinciples of a Zero Time organization. Dell Computer Corporation has seen extraordinarilygrowth: a 58% revenue increase and an 82% profit increase in 1997, an equally extraordinaryshort period of time. Sales rose to $12.3 billion in 1997, profits to $944 million in 1997, and the stock. To refer this case study click here Zerotime-Dell









