A Case Study about Organizational Stress in Elite Sport
This paper is an investigation of organizational stress in elite athletes. Fifteen elite athletes from the UK were interviewed with regard to potential sources of organizational stress in preparation for major international competitions.
Four main organizational stress issues were examined: environmental issues, personal issues, leadership issues, and team issues. The main environmental issues that were revealed were: selection, the training environment, and finances. The main personal issues were: nutrition, injury, and goals and expectations. The main leadership issues revealed were: coaches, and coaching styles.
Lipton came to Ogilvy PR with a very clear challenge—to make Lipton Tea hot with tea’s cool crowd of younger consumers. They wanted PR to play a part in its overall brand transformation to make the brand relevant – both in terms of the changing nutrition landscape, as well as ‘steeping’ the brand in pop culture.
Today’s consumers think more about what they eat and less about what they drink. Research showed that Americans consume an estimated 25 percent of their daily caloric intake through liquid calories, while it should only be about 10 percent. The idea to Rethink the Drink worked functionally and emotionally by linking the brand with the health benefits of tea and infusing it into pop culture with young influencers.
Backgroud: Better Life Institute (BLI) of Grand Rapids, Michigan, is an independent consulting firm that offers health and fitness education to the surrounding community, and to national and international clients. In addition to providing information on general nutrition, vitamin, mineral and herbal supplementation
Challenge: BLI was faced with how to offer customized nutritional assessments to its customers. With hundreds of assessments expected each week, manually receiving, handling, tracking and returning assessment forms would be far too laborintensive an undertaking. Click here to read more…
Based in London, Vitabiotics (www.vitabiotics.com) has created a unique portfolio of products at the forefront of scientific developments in key sectors, including nutrition and women’s health. It is the UK’s leading vitamin manufacturer for specific life stages. Read more..
Founded in 1802, DuPont puts science to work by creating sustainable solutions essential to a better, safer, healthier life for people everywhere. Operating in more than 70 countries, DuPont offers a wide range of innovative products and services for markets including agriculture, nutrition, electronics, communications, safety and protection, home and construction, transportation and apparel. Click here to read more…