Challenges: Growth and profitability, EMED’s owners were looking to diversify their holdings. In addition, the company was viewed as an excellent manufacturing company that was not maximizing its marketing efforts. The EMED board began to look for ways to allow the company to reach its full potential. The company needed a management team that had experience in customer acquisition, customer retention, new product development, and creative design…
Read More…
Filed under Free Cases
Overview: Freiberger is Europe’s leading supplier of food products made from “dough with stuff on it.” The company develops and produces frozen pizza, pasta and baguettes with a customer base consisting of leading international retailers and catering chains. The company guides its operations by a policy of quality, capability, innovation and consistency.
Challenge: Like many manufacturing organizations, a key challenge in running its business is managing the procedures involved in new product development – a critical process for Freiberger that begins with the idea of a new product through to final production and sale of the product. This process for Freiberger was very complex due to the many stages and departments involved. Keep reading
Filed under Assorted, Industry Specific Cases
This case study examines the role of the Product Development team of a food manufacturer, from the initial idea of a new product through to its appearance on supermarket shelves, based on material supplied to Techlink by Heinz Wattie’s. It supplements the case study Developing a new stir-fry sauce which examines the actual process of development of a specific new product by Heinz Wattie’s. Click here to read more…
Filed under Assorted, Industry Specific Cases
Market research is the process by which businesses find out about customers’ needs, wants and desires. It makes possible the successful development of new products. This study shows how an international company, Beiersdorf, combines market research with new product development on its NIVEA Deodorant brand to provide exciting new products that better meet consumer requirements.
Beiersdorf has a clear goal – to be as close as possible to consumers, regardless of which country they live in. Developing superior consumer insights is fundamental to the continued future success of Beiersdorf and its international brands like NIVEA, Eucerin and Atrixo. These are the result of more than 120 years of experience in research and development. Beiersdorf has launched many new brands and products into a variety of countries and categories. Being an innovation leader has allowed Beiersdorf actively to shape its markets and set new trends. These product launches have led to long-term global growth. Click here to read more…
Pixar Animation Studios has produced some of the most successful movies in Hollywood history. A rare combination of high quality computer graphic animation, comedy, strong characterisation, engaging scripts and technical innovation is considered to be the key behind the success of Pixar’s movies. Pixar is also known for its talent pool that is considered to be one of the best in the industry. But with its distribution contract with Disney coming to an end along with Pixar’s decision to step up production, questions have been raised about its future success. Click here to read more…
Filed under Free Cases
Rapid time-to-market for new products has been recognized as a critical capability for manufacturers aiming to succeed in an arena of time-based competition. This paper summarizes findings from seven case studies on the management of the time in development projects. Challenges to achieving rapid time-to-market are identified, and directions for future research on product development projects are addressed.
Introduction: Until recently, the management of new product development had been a grossly neglected field of study. Falling somewhere between the established fields of R&D management and manufacturing management, product development began to attract academic attention when its widespread competitive significance became apparent. In the late ’80s, the manufacturing and engineering communities beganto accept the importance of design-for-manufacture and simultaneous engineering. At about the same time, management literature began to emphasize the competitive importance of time-based management in the introduction of new products. Click here to read more…
Filed under Time management
This case study primarily deals with the concept of new product development. The case outlines the research and development behind the Ford Figo – small car. The case unfolds the steps taken by Ford to identify the target customer, decide the features of Ford Figo to meet the needs of target customer.
Ford conducted marketing research to understand Indian customer for its new product Figo. However, the challenge before Ford was how to launch and market Figo in the highly competitive Indian small car market. Click here to read more…
Filed under Brand Management, Branding, Marketing
To stimulate revenue growth and market response, Boeing decided to develop the 787 Dreamliner. The 787 Dreamliner is not only a revolutionary aircraft, but it also utilizes an unconventional supply chain intended to drastically reduce development cost and time.
However, despite significant management efforts and capital investment, Boeing is currently facing a series of delays in its schedule for the maiden flight and plane delivery to customers. This paper analyzes Boeing’s rationale for the 787′s unconventional supply chain, describes Boeing’s challenges for managing this supply chain, and highlights some key lessons for other manufacturers to consider when designing their supply chains for new product development.
However, despite significant management efforts and capital investment, Boeing is currently facing a series of delays in its schedule for the maiden flight and plane delivery to customers. This paper analyzes Boeing’s rationale for the 787′s unconventional supply chain, describes Boeing’s challenges for managing this supply chain, and highlights some key lessons for other manufacturers to consider when designing their supply chains for new product development. Click here to read more…
Filed under Free Cases, Supply Chain