Tag Archives: Motorcycles

by | March 3, 2013

Marketing Case Study- BMW

The automobile industry has had a turbulent ride in the past few years due toeconomic conditions. Fierce competition and globalization has made manufacturersstrive for their market shares. Customer’s expectations, product innovation,differentiation strategy and high levels of Research and Development have been themajor area of focus for the industry.

Bayerische Motoren Werke (BMW), which initially entered as an aircraftmanufacturing company in 1917, had to end its production after World War I in 1923due to the Versailles Armistice Treaty. BMW then made a shift to production of motorcycles in 1923. Finally, BMW started the production of cars in 1928 and todayis one of the biggest automobile manufacturers across the globe.

Marketing Case Study- BMW

This case highlights the birth of BMW Group in the United Kingdom (UK) along withthe key issues faced by the company, its marketing strategies, core competencies,industry competition and brand positioning of BMW.Read More…

Register to mark your comments

Comments

Filed under Business, Business Strategy

Tagged as , , , , , , , , , , , , , , , , , , , , ,

by | March 2, 2013

A Study on Budget 2013: Impact on the Auto Sector

Budget 2013: Impact on the Auto Sector

SUVs, luxury cars and high end motorcycles to get more expensive in this year’s budget

In his budget speech, Finance Minister P Chidambaram announced a number of changes in excise duty and import duty structures for a few segments of the market. The biggest hit obviously being the hike on all SUVs which will now attract an excise duty rate of 30 per cent as opposed to 27 per cent previously, except for SUVs bought to be used as taxis. The import duty on fully built cars has also been increased steeply from 75 per cent to 100 per cent while the import duty on motorcycles above 800cc has gone up from 60 per cent to 75 per cent.



A Study on Budget 2013: Impact on the Auto Sector

Justifying his decision on hiking the excise duty for SUVs, Chidambaram stated that SUVs take up more space and are not as fuel efficient as other vehicles, therefore the subsequent increase. Interestingly, the industry was asking the government to slash the excise duty on SUVs from 27 per cent to 22 per cent, but matters seem to have gone the other way around. SUVs have been one of the fastest growing segments in India and while the auto industry overall has been posting a slowdown, the SUV segment has continued to draw in the numbers…

Click here to read more Budget 2013: Impact on the Auto Sector


Comments

Filed under Articles, Assorted, Budget 2010, Exclusive Articles

Tagged as , , , , , , , , , , , , , , , , , , , , , , ,

by | January 4, 2013

Marketing Management on Harley Davidson

Harley Davison has taken an increasing edge on its competitors in the last couple of years more particularly in 1998. That year increased the value of Harley Davison by 74 percent selling 157,152 motorcycles that year. Was it the new 479,200-square-foot facility near Milwaukee they built that year or maybe it was the 330,000-square-foot facility built the same year in Kansas City, Missouri. With all of these new facilities and all these new jobs how did Harley know that they were going to sale so many that year and blow all their previous sales records? Because of the introduction of their “anti-website” which encouraged riders to get off-line and onto a Harley. Click here to read more…

Marketing Management on Harley Davidson

Register to mark your Comments

Comments

Filed under Marketing, Operations

Tagged as , , , , , , , , , , , ,

by | October 6, 2012

Case Study of Harley Davidson's Business Practices

Harley-Davidson Motorcycle Company was established in 1903 by William Harley and Walter, William, and Arthur Davidson, who built their first three motorcycles in a shed in Milwaukee. In 1909, the company introduced its trademark bike; a 2 cylinder, v-twin engine (the fastest motorcycle at that time), able to reach speeds of 60 mph. However, a few years later the competition was becoming stiffer.

During World War I, the demand for United States motorcycles overseas grew tremendously. As a result, Harley-Davidson became a leader in innovative engineering in the 1920′s. With the introduction of the front brake and “teardrop” gas tanks, Harley was quickly developing its mystic appearance. The industry, which was thriving after World War I, was diminishing quickly as a result of the Great Depression. As one of only two remaining motorcycle companies, Harley-Davidson survived because of exports and sales to the police and military. Click here to read more…

Register to mark your Comments

Comments

Filed under Business

Tagged as , , , , , , , , , , , , , , , , , , , ,

by | July 30, 2012

Case study for Honda Marketing Strategies in India

The case discusses the marketing strategies of Japan-based Honda Motor Company Limited (HMCL) in India. Though HMCL had entered India way back in 1984 by entering into joint ventures with leading two-wheeler companies, the company established its wholly owned subsidiary – Honda Motorcycle and Scooters India Limited (HMSI) in October 1999.

Within a couple of years after the launch of its successful products including Activa, Dio and Eterno, HMSI had emerged as the largest scooter company in India. The case describes in detail the product, pricing, distribution and promotional strategies of HMSI. It briefs the challenges faced by the company and its recent foray in the motorcycles business in India.

The case also includes a brief note on the Indian two-wheeler industry describing the leading players and their marketing strategies. Click here to read more…

Register to mark your Comments

Comments

Filed under Branding, Business Strategy, Retail Sector, Strategic Sourcing

Tagged as , , , , , , , , , , , , , , , , , , , , ,

by | November 24, 2009

Brand Equity : Honda

Honda is a Japanese company, which has established its reputation as one of the world leaders in the production of automobiles and motorcycles. The company has also undertaken research and development of various other products such as robots, watercrafts, and aeronautics to name a few. Their innovative spirit is evident in the complete name of their organization, which is Honda Technology Research Institute Company Limited. Honda is considered to be the foremost manufacturer of engines across the world in terms of the sheer volume of the engines it manufactures annually…click here to read ahead

Register to mark your comments

honda case study

Comments

Filed under Brand Equity, Marketing

Tagged as , , , , , , , , , , , , , , , , , , , ,