Tag Archives: mcdonalds

by | February 1, 2013

A Case Study on Asset Management

Tower Fields Leisure Park, Huntingdon

Montagu Evans acquired this prime south east leisure park in May 2010 for Legal & General for £10.52 million, reflecting a 6.90% NIY and successfully added significant value through an active management approach. The scheme totals 51,300 sq ft and comprises a Cineworld cinema and four restaurant/retail units let to McDonalds, KFC, Frankie & Benny’s and Blockbuster. The scheme has a very strong trading profile and was well let with an average weighted unexpired term certain of approximately 15 years. Click here to read more…



A Case Study on Asset Management

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by | May 29, 2010

The route to fast food franchising: McDonalds Way

McDonald’s is an example of brand franchising. McDonald’s, the franchisor, grants the right to sell McDonald’s branded goods to someone wishing to set up their own business, the franchisee. The licence agreement allows McDonald’s to insist on manufacturing or operating methods and the quality of the product. This is an arrangement that can suit both parties very well. Read more to know how McDonalds creates a win win situation for both.

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mcdonalds case study

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by | February 7, 2010

Revamp Brand Frooti : A case study

Frooti is India’s legendary and iconic mango drink. It has been around for over two and a half decades now. Pretty much what Nike or McDonalds or Guinness or Ikea is to the world, Frooti is to India. There’s not one person in India who hasn’t had a Frooti. By sheer numbers and its depth of distribution in India and availability in more than 20 countries, Frooti is perhaps one of the largest selling mango drinks in the world…click here to read the case study

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product rebranding case study

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