McDonald’s is an example of brand franchising. McDonald’s, the franchisor, grants the right to sell McDonald’s branded goods to someone wishing to set up their own business, the franchisee. The licence agreement allows McDonald’s to insist on manufacturing or operating methods and the quality of the product. This is an arrangement that can suit both parties very well. Read more to know how McDonalds creates a win win situation for both.
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The route to fast food franchising: McDonalds Way
Filed under Business Strategy, Featured Cases, Marketing, Sales and Distribution