Study about Cost-Effective and Sustainable Service
Challenge:~ As one of the UK’s largest users of direct mail as a marketing medium, Virgin Media traditionally outsourced the paper specification and procurement processes to the creative agencies, printers and mailing houses it uses to deliver key campaigns.As individual providers selected the media, there was no control or visibility over the paper procurement process. Virgin Media recognised that sourcing all of the papers required from a single supplier would enable it to better meet its three key purchasing objectives – reducing cost, maintaining quality and ensuring sustainability.
The company entered into a competitive tender process, inviting a number of suppliers to bid for the business. The brief was to deliver a solution that would enable Virgin Media to reduce its overall material spend; provide visibility over the entire procurement process, helping Virgin Media to better manage its use of media; and one which would provide them with a choice of sustainable papers, ensuring best environmental practice. Keep reading…
