It’s old news that brands are jumping on the Facebook band wagon. The problem is that some brands are jumping on without having a long-term strategy in place- and sometimes aren’t even considering if Facebook is something that they can really leverage.
I know we’re all looking to the future and trying to spy what brand is doing what next, but I think in this case, we can learn by studying what strategies have been executed successfully and what the main focus was in them.
General Goals of Facebook Fan Pages & Applications:
To gain new fans
To retain old fans
Understand demographic of fans through insights
Build community for fans to engage with the brand
Include content that links to main brand site to track referrals
Offer unique content (videos/images/posts) to engage with fans
Offer deals/discounts/specials where applicable
Give the brand a voice
But most of all: the brand needs to bring uniqueness with their page. Whether that be something in the design, user interface, or message. To know more about thisFacebook Brand Strategies
Many companies and organizations have had to deal with a crisis during their history. Only a very
few, however, come to represent corporate incompetence and irresponsibility through one critical event. Oil company Exxon is among them…click here to read the case
Case Study about Influence of Market Rules on the Economic Value of Wind Power
Abstract: Currently, wind power faces heterogeneous conditions for market integration throughout Europe, given both differing wind power and power system characteristics as well as according regulatory frameworks. This paper discusses marketing options and assesses the influence of market rules on the economic value of wind power for an Austrian case study. Special emphasis is thereby put on options for short-term wind power forecasting and trade. Results indicate that market integration can be improved considerably by implementing continuous day-ahead markets in Central European Countries as a first step. Under such framework conditions also simple forecast approaches provide a significant added value.
Introduction: The objective of this paper is to assess the impact of framework conditions for marketing wind power on its economic value based on empirical analyses of an Austrian case study. Therefore, the market value2 of wind power is evaluated for available marketing options within the Central European electricity market and different scenarios for short-term wind power forecasting. These scenarios reflect both the status quo as well as improved conditions with respect to the forecast horizon and variations of the spatial distribution of wind sites. Assessed imbalance costs are compared with empirical data available for other European countries. Finally, recommendations for an efficient market integration of wind power are derived with respect to the Central European electricity market. Keep reading…
Consumers are facing drastic changes in their behavior, markets are facing drastic changes in their functioning, companies are facing drastic changes in their environment…What about Marketing? Is marketing changing at the pace that the current situation demands? The answer is…
The case focuses on the alternate reality game (ARG) named ‘The Lost Ring’ sponsored by the US-based fast food company McDonald’s. McDonald’s, as a part of its multi-pronged marketing campaign to commemorate four decades of association with the Olympic Games, decided to be a part of the ARG, The Lost Ring. The ARG that began in March 2008 attracted gamers from all over the world. The game started with a series of clues that led to hidden artifacts across the world, and finally to solving the mystery that involved finding the sixth Olympic ring. The story was woven around amnesiac athletes from parallel worlds, lost Olympic sport, Greek mythology, labyrinths, Esperanto language etc…click here to read ahead
Amazon has made some large purchases over the years, but they seem to favor making investments in companies, and marketing agreements with the companies they invest in. While some of their transactions were fairly public, a few were very private, and there aren’t many details on the web about those – for instance, it’s very difficult to find a date for the transaction involving Leep Technologies, which I’ve listed at the end of the 1999 acquisitions…click here to read ahead
Introduction: ABB Grain Ltd is a leading Australian agribusiness that has diversifi ed from its traditional primary business of barley marketing. This growth and diversifi cation is underpinned by ABB Grain’s mission to become Australia’s leading agribusiness. ABB Grain is now Australia’s largest malt producer and among the top 12 internationally.
Its suite of services includes storage and handling, transport and logistics, stevedoring, financial services, and wool and livestock exports. In 2007 the business established a joint venture in the Ukraine with French agri-industrialist Soufflet to accumulate and market grain and manage supply chain activities. Keep reading…
Bowne provides financial, marketing and business communications services around the world. The Boston facility, a world class printing plant, had excessive charges from their electrical power provider based on their facility’s abnormally low power factor levels. Read more on Power Factor Correction Case Study
Greenway corridors provide a variety of amenities, such as attractive views, open space preservation, and convenient recreation opportunities. People value these amenities. This can be reflected in increased real property values and increased marketability for property located near open space. Developers also recognize these values and incorporate open space into planning, design, and marketing new and redeveloped properties.
A research spokesperson commented that consumers are increasingly putting a higher premium on interaction with the environment through inclusion of natural, open space and nature paths. The findings of this most recent study differ greatly from the 1980’s preferences, which included tennis courts, swimming pools, and golf courses.
VALUE CHAIN ANALYSIS: A CASE STUDY OF MANGOES IN KENYA
INTRODUCTION: This document reviews fruit production and yield trends, mango production, marketing and processing of smallholders and traders along the mango value chain in Kenya. It also examines future development prospects.
Despite the existence of considerable potential and a steady growth in yields over the last decade, the development of the Kenyan mango supply chain appears to be hindered by a number of structural problems. This has a negative effect on the country, both in terms of foregone potential income and employment opportunities and in terms of reduced availability of locally produced high quality fruits and natural juices.