Tag Archives: marketing strategy

by | May 18, 2013

A Study on A Contingency Theory Approach to Market Orientation and Related Marketing Strategy Concepts

A Study about A Contingency Theory Approach to Market Orientation and Related Marketing Strategy Concepts

Abstract:~ With a focus on the financial services industry, the current study takes a contingency theory approach to the relationships between market orientation and a variety of marketing strategy concepts, including profitability, a firm’s Miles and Snow strategy type, market growth, service growth, service focus, market coverage, the Porter strategy group, and strategic marketing initiative. Data for the study were gathered from a survey of chief executives from credit unions in the U.S. The results of the study are mixed.

Case Study on Marketing Strategy Concepts

In particular, the findings suggest that despite the perceptions of management, it is the less aggressive and less costly approaches to market orientation and marketing strategy that actually pay off in terms of objectively measured ROA. The pattern that emerges seems to suggest that if the goal is overall firm profitability as measured by ROA, then the recommendation may be to focus on more conservative strategies combined with lower levels of market orientation. Additionally, the total number of strategic alignments is also relevant to profit performance. It was shown that companies with a higher number of recommended “fits” between market orientation and their marketing strategies achieved a larger ROA. Keep reading…

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by | May 9, 2013

A Case Study for Export Performance in Fruit Sector

Case Study about Export Performance in Fruit Sector

This study was prompted after observing the sporadic nature of Uganda’s fruit exports in the last 8 years. This fact was strengthened by the overall fall in exports in Uganda to other neighboringcountries and the dismal engagement in global trade by Sub-Saharan Africa countries despite the advent of globalizations and regional economic integration and corporation. The objectives of this study therefore were to: Determine the relationship between firm characteristics and export marketing strategy, determine the relationship between firm characteristics and export performance.

Case Study on Export Performance

Determine the relationship between export marketing strategy and export performance, and determine the relationship between management attitudes and export marketing strategy. To achieve the above objectives, a quantitative correlational research design was used to execute the study. Read more on Export Performance

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by | May 2, 2013

A Case Study on Adobe Systems, Inc.

A Case Study about Adobe Systems, Inc.

Challenges: One of the solutions for which Adobe is best known — Flash software — does not t in to the company’s overall enterprise marketing strategy. There is an ongoing need to secure and maintain mindshare for Flash among professionals implementing web-based video for large organizations. The Flash set of products does not t seamlessly into the portfolio of solutions sold by the Adobe sales team.

Case Study on Adobe Systems, Inc.

KPI Advantages: While Adobe concentrates on marketing its enterprise products, KPI is now charged with reaching a totally dierent decision-maker subset for Flash. KPI is identifying and reaching out to this niche, nding the professionals most receptive to Flash advantage messaging. This is truly a case where a KPI client doesn’t have the bandwidth to focus on a certain product. We’ve stepped in to give Flash the attention it deserves, building adoption and driving revenue. Keep reading…

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by | April 24, 2013

A Case Study on Strategy & Limitations to Improve Grapes Marketing Efficiency

Case Stduy about Strategy & Limitations to Improve Grapes Marketing Efficiency

Abstract: Grapes are one of the most important horticulture products. Due to different varieties production is possible in different regions and climates. In Sistan & Baluchestan province of Iran, grape production constitutes one of the most important horticulture products in this province. Products are distributed in the province itself, adjacent provinces and Tehran. Market of grapes in the province itself can be divided it into two sub markets: Sistan region and Baluchestan region.

Case Study on Grapes Marketing Efficiency

The results about marketing efficiency examined by the Method of Shepherd and Futrell demonstrate that the efficiency in Sistan market is 31% higher than that of Baluchestan market. In comparison with other regions of the country, the marketing process of the grapes produced in Sistan & Baluchestan province faces more obstacles and difficulties. The negative role played by mediators is one of these problems. Keep reading..

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by | March 25, 2013

Case Study in Idea Generation, Creativity, and Incentives

Case Study about Idea Generation, Creativity, and Incentives

Abstract: Idea generation (ideation) is critical to the design and marketing of new products, to marketing strategy, and to the creation of effective advertising copy. However, there has been relatively little formal research on the underlying incentives with which to encourage participants to focus their energies on relevant and novel ideas. Several problems have been identified with traditional ideation methods. For example, participants often free ride on other participants’ efforts because rewards are typically based on the group-level output of ideation sessions.



Idea Generation, Creativity, and Incentives

Introduction: The best known idea generation methods have evolved from “brainstorming,” developed by Osborn in the 1950’s (Osborn 1957). However, dozens of studies have demonstrated that groups generating ideas using traditional brainstorming are less effective than individuals working alone (see Diehl and Stroebe 1987 or Lamm and Trommsdorff 1973 for a review). Three main reasons for this robust finding have been identified as production blocking, fear of evaluation, and free riding. The first two (which will be described in more details in section 3) have been shown to be addressed by Electronic Brainstorming.

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by | March 22, 2013

Market Research Case Study – Starbucks’ Entry into China

Market Research Case Study – Starbucks’ Entry into China

Market research is a key part of developing your marketing strategy. It’s about collecting information to give you an insight into your customers’ mind so that you understand what they want, how they gather information and where they come from. You can also do market research to get a better idea of market trends and what is happening in your industry sector.

Market Research

Starbucks has developed an internationalization strategy to enable the company to open stores and franchises in countries across the globe. Market research is at the core of many of the market entry strategies Starbucks is employing. This case study will consider how market research has strengthened Starbucks entry into the Chinese markets.

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by | February 28, 2013

Case Study on Customer Retention

Customer Retention

Situation: A large property and casualty insurer, was unable to retain customers in one of its largest markets, Quebec. They were using a traditional call center approach to manage their customer relationship and needed a sales and marketing strategy to address their customer retention issue.



Case Study on Customer Retention

Approach: Raybec worked with the client to design and execute a retention campaign that targeted customers in the Quebec region. A strategy was developed to engage customers and uncover the customers’ renewal intention..
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by | February 28, 2013

A Case Study on Developing a Marketing Communication Strategy

Developing a Marketing Communication Strategy

Taj Mehal Afro, an African and Asian grocery in Finland.

Abstract: The purpose of this study is to make an assessment of the case company in terms of its marketing communication strategy, analyzing and exploring weaknesses and opportunities. On the basis of the findings, a proper marketing communication strategy is developed which will focus on efficient coordination of the customers’ expectations and the case company’s objectives. The core objective of this research is to define the various communication strategies and make recommendations on how these proposals could be applicable.



Case Study on Developing a Marketing Communication Strategy

Introduction: Business ventures seek returns on their initial investments and vie for market share to increase revenues. While growth could be argued as being the main objective of nascent irms, stability, penetration to new markets and building brand awareness are important in big companies. However, given competition and the ever changing demand patterns of consumers, companies explore and adopt marketing communication strategies to distinguish their offerings from competitors. Having goods or services of superior quality does not necessarily mean increases in sales or brand awareness. Some companies do not survive due to poor marketing communication strategies..

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by | February 28, 2013

A Case Study on Marketing and Communication Strategy of Titan Industries

Marketing and Communication Strategy of Titan Industries

Though the vast distribution and service network of TIL had served as an effective entry barrier in the 1990s, foreign brands were becoming increasingly popular in the early 2000s, thanks to the paradigm shifts in the retail scenario and the growing affluence of the Indian consumers. And TIL found that it was not safe even at the bottom of the pyramid.



A Case Study on Marketing and Communication Strategy of Titan Industries

The grey market with cheap Chinese imports and the unorganized sector had cornered a sizable chunk of the low-end market. The appointment of Aamir Khan as brand ambassador for the Titan brand was seen as an attempt to broad base the appeal of the Titan brand. In 2004, besides appointing a brand ambassador, TIL made several attempts to revitalize its sub-brands. It introduced several collections/ranges under each of its sub-brands..

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by | February 28, 2013

A Case Study in Marketing Strategies of Asda In Global Competent Environment

Marketing Strategies of Asda In Global Competent Environment

Introduction: Marketing Strategy defines objectives and describes the methods you’re going to make happy customers in your target markets. It does not have to be written down but it is easier to communicate to outsiders if there is a plan, strategy.



Case Study on Marketing Strategies

Objectives of research: I will have set objectives for my research, to outline what it is that I want to gain from my research. These objectives should be closely related to the statement of the problem. Marketing is a key area of the business to help it to develop and grow (Marketing is therefore a tool for any business). The purpose and objectives of my research is to find out why companies spend a significant on their marketing strategy and what strategies they adopt to compete with their competitors..
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