A Case Study about Universal Weather and Aviation, Inc
Objective: Universal Weather and Aviation had invested in sales training previously and now wanted to look at more sales/relationship training. Without the appropriate relationship development, there will be little influence across growth accounts, which will lead to lack of loyalty from client stakeholders. There will be no differentiation/value-add from competition.The overall impact on the business is lost opportunities for Sales, resulting in Universal not growing their market share as easily as they could, and having direct implications on the overall turnover and profit of the business.
Solution: Universal Weather and Aviation has two sales structures in place, account management and UVair working both in telesales and face to face environments. Both of these two areas have similar needs in the way that relationships are developed in order to grow business. The business will need a sales force which is highly organised building fast and long term relationships to differentiate itself and drive it’s competitive edge.UVair is currently taking a strategic step in building relationships with the current client base in order to up sell fuel and grow this revenue stream. keep reading…
Case Study about its Causes and Effects to Different Industries in Bangladesh
Abstract: Productivity is very important issue for an industry or organization. There are several factors on which productivity of an organization mostly depends upon. Employee’s turnover is one of them which is considered to be one of the challenging issues in business nowadays. The impact of turnover has received considerable attention by senior management, human resources professionals and industrial psychologists. It has proven to be one of the most costly and seemingly intractable human resource challenges confronting by several organizations globally. The purpose of this research is therefore, to find out the actual reasons behind turnover and its damaging affects on the productivity of different industries in Bangladesh. The authors of this paper were visited and studied several local industries both from government and non-government sectors in Bangladesh and observed the suffering for turnover problems. The objective of these case studies were to find out the actual reasons of turnover, its negative effects and possible recommendations that could be helpful to the local industries for their productivity and market share.
Introduction: Today’s competitive business world, it is considered to be an important task to manage employee turnover for any organization. Naturally people want diversities in his/her everyday life; seeks for new and challenging jobs and good working environment in job place. To provide these things to the employees in an economic way is very difficult and cumbersome. But it is also crucial for any organization to retain its talented employees. Every organization wished to have high productivity, fewer turnovers and to be profitable. Managing turnover successfully is a must to achieve the above goals. Reading more…
Background: In February 2010, the biggest challenge SEAT UK faced was to raise its awareness within the fleet market in order to become the fleet manufacturer of choice at both driver and corporate decision maker level. Prior to 2009, SEAT had not been at the forefront of fleet decision makers’ minds when reviewing their fleets.
This, coupled with the current economic situation, meant that SEAT UK’s aim to double their fleet market share was a huge challenge. To help them overcome this challenge, SEAT UK appointed 20:20 Dialogue to provide a team of expert business development executives to manage their new Fleet Business Centre. Keep Reading..
Introduction: Founded in March 1994, with roughly 3.59 million subscribers at the end of 2005 and a market share of 57.6 percent as of December 31, 2005, Mobiltel has as its primary aim to provide high-quality telecommunication services, ensuring the secrecy of telecommunications, including information services 24 hours a day, seven days a week. Mobiltel, like any other business that creates valuable intellectual property in a highly competitive global marketplace, needs the ability to safeguard the privacy of its confidential data and business documents.
Situation: The main responsibility undertaken by Mobiltel is to provide high-quality telecommunication services, ensuring the secrecy of telecommunications, including information services 24 hours a day, seven days a week. All of these responsibilities must take into account the demands of a global trade environment and the rapid growth of financial and commercial relationships supported by an IT technology that must be safeguarded against fraudulent events.
Case Study about Sales and Production Volume Variances in Standard Costing
Abstract: In this paper we discuss the choice of a numeraire for the calculation of the sales volume variance. The sales volume variance seeks to report the effect of the actual sales volume being different from the budgeted sales volume. If different numeraires are possible, then different values for the sales volume variance will exist for a given deviation between planned and actual sales levels. We observe from the explicit or implicit materials in various common cost accounting textbooks that at least three numeraires are in evidence of use. These are: sales revenue; contribution margin and full-cost margin. The objective of this paper is to compare the effects of using the different numeraires.
Introduction: Sales-related variances are critical to the management of any organization. It is difficult to imagine any control area where there is such a high degree of variability, and so serious an effect on the operating income. Salesrelated variances would include sales price, sales volume, sales mix, sales quantity, market size and market share variances. It is the purpose of this paper to examine the basis upon which the calculation of sales volume variances is done, and to consider their interaction with production volume variances.
ABC Finance Corp. is a major financial firm with presence in NBFC, Insurance and private equity. Its NBFC subsidiary TFPL is one of the strong NBFC firms, with a pan India presence focused on the transport sector. TFPL has a strong presence in the business of financing small transport operators. They focus both on new trucks and pre-owned trucks for lending, with their portfolio comprising of 45% of the loans for new trucks and the remaining for used trucks. Their unique business model has so far helped them to be a market leader in the segment.
Most of their customers are not a focus segment for banks as these customers lack substantial credit history and other financial documentation on which many of such financial institutions rely to identify and target new customers but TFPL has enjoyed a huge market share with such customers. Moreover the market for commercial vehicle financing, especially the pre-owned commercial vehicle financing, being very fragmented, TFPL’S credit evaluation techniques, relationship based approach, extensive branch network and strong valuation skills have helped them run this risky business model more profitably compared to other financiers..
Strategic Supply Chain Management And Logistics: Toyota
Introduction: Toyota Motor Corporation is one of the largest, most reliable and popular brand in the automobile industry. However, the company is experiencing a drastic fall in its product techniques and profitability due to its goal of becoming the number one automobile maker in the world. It was recorded in the last financial year that ended in March that Toyota Company made a net loss of $4.3 billion, its first time since 1950.
Also, as part of the company’s problem is the lost of its once seemingly unstoppable market-share momentum in the global market with the target of 15% which fell to 13.1% in 2007 and now below 11.8%. Other competitors like VW, Hyundai KIA, are now taking advantage of the company by winning over its customers. However, in order to stabilize the company and to save her from a continuous loss in both image and profit realization, I am appointed as a supply chain management consultant to the president to submit a detailed report on how a good supply chain management can help improve the company and restore its image and standard in the world of automobile making industry..
Introduction: Bahlsen Group is a baker of sweet biscuits. The company dates back to 1889 in Hannover, Germany. Its products are available in 80 countries worldwide. Its top brands are Bahlsen sweet biscuits, cakes and seasonal biscuits, as well as Leibniz snacks. In 2007, Bahlsen had net sales of €479 million. Because of the seasonal and impulse nature of its products, Bahlsen had struggled with its promotions.
The Challenge: In Germany, the Bahlsen brand stands for quality; one in every three biscuit lovers reaches for Bahlsen. As a result, Bahlsen Germany sold 100 million packages of sweet biscuits in 2007, enjoyed a market share of 17.6% and had 100% brand awareness. Despite strong brands and growth (4.6% sales growth from 2006 to 2007), Bahlsen saw the opportunity to improve various aspects of how it executes promotions with German retailers..
Taj Mehal Afro, an African and Asian grocery in Finland.
Abstract: The purpose of this study is to make an assessment of the case company in terms of its marketing communication strategy, analyzing and exploring weaknesses and opportunities. On the basis of the findings, a proper marketing communication strategy is developed which will focus on efficient coordination of the customers’ expectations and the case company’s objectives. The core objective of this research is to define the various communication strategies and make recommendations on how these proposals could be applicable.
Introduction: Business ventures seek returns on their initial investments and vie for market share to increase revenues. While growth could be argued as being the main objective of nascent irms, stability, penetration to new markets and building brand awareness are important in big companies. However, given competition and the ever changing demand patterns of consumers, companies explore and adopt marketing communication strategies to distinguish their offerings from competitors. Having goods or services of superior quality does not necessarily mean increases in sales or brand awareness. Some companies do not survive due to poor marketing communication strategies..
The Situation Faced: Sabco (South Australian Brush Company) was established in 1892 and over more than a century was the oldest and most respected brand in the market. But the inroads of lower-cost imported brushware had eroded its market share over the past decade and brought the company to a crossroads.
To compete in the marketplace it needed to invest substantial capital in its ageing Adelaide factory and confront competitors retailing at prices below Australian manufacturing costs. In these circumstances the shareholders, with Macquarie Bank holding 95 per cent of the equity, were not prepared to make a further investment…
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