Tag Archives: market leadership

by | April 20, 2013

Case Study for Competent Production Supervisor: Effective Performance

Case Study about Competent Production Supervisor: Effective Performance

During the last three decades, North East Italian firms have achieved market leadership in a variety of manufacturing sectors, including textiles, apparel, footwear, eyewear, air conditioning, industrial automation, furniture, goldsmith, food and winery, tannery and others. Firmslike Benetton, Luxottica, Geox, Illy or industrial districts like those in Montebelluna (ski-boots), Belluno (eyewear), Vicenza (goldsmith and tannery), Udine (wood chairs and furniture).

Case Study on Effective Performance

Padova and Verona (footwear and air conditioning), and Treviso (Apparel), have built a world leadership on their ability to design and produce innovative and quality products, to flexibly respond to market variability, and to remain competitive cost wise even vis-à-vis producers from low labor cost countries in East Asia and East Europe. Keep reading…

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by | March 16, 2013

A Case Study of Hindustan Unilever Limited (HUL)

Case Study about Hindustan Unilever Limited (HUL)

Introduction: Hindustan Unilever Limited (HUL) is India’s largest Fast Moving Consumer Goods company, touching two out of three Indians with their large brand portfolio. HUL’s products are household names across the country and span a host of categories such as soaps, detergents, personal products, tea, coffee, ice cream, and culinary products. Today, there are over 7.7 million retail outlets in India with an average of 6.8 stores per thousand people – the highest store density in the world.



Case Study on Hindustan Unilever Limited (HUL)

To maintain their market leadership, HUL pursues innovative distribution mechanisms to reach the millions of potential consumers in both urban areas and small remote villages where there is no retail distribution network, no advertising coverage, and poor roads and transport. HUL realized from the onset that its sales and distribution network gave it an edge over the competition, but that rivals would try to match it over time.

Click here to read more on Hindustan Unilever Limited (HUL)


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by | December 29, 2012

Case Study on Bharat Natural Gas Company Limited

Marketing – value proposition and value delivery, switching cost, customer acquisition and retention, positioning, pricing, distribution and retailing, role of trust and transparency to build sustainable relationship in B2B context, and efficient service delivery.

Case Study on Bharat Natural Gas Company Limited

The case focuses on an existing scenario of a natural gas business in Gujarat, India, in order to provide understanding of marketing challenges, especially in the B2B context, faced by organisations in this evolving business environment. The case examines the strategies and policies implemented by the company and their impact on the customer. The case presents reactions and responses from the concerned customers. The case illustrates the criticalness of understanding customer expectations and designing and delivering customer centric strategies to sustain market leadership in an evolving and competitive market. Click here to read more…

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by | December 27, 2012

Case Study on BASF

The Business Challenge: As part of its strategy for maintaining market leadership, BASF sought to substantially increase its revenues from new products. However, every division and business unit had its own product innovation process, limiting transparency and contributing to a high level of complexity. A goal was set to develop and implement a standardized, enterprise-wide process. Click here to read more…

Case Study on BASF

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by | December 24, 2012

Case Study about AXA

n a saturated and competitive market, AXA needed to seek new, profitable business lines to claim market leadership and develop a sustainable growth strategy against competitors. In March 2011, AXA Commercial launched their first product in 10 years – Management Liability Policy. As a new product area for AXA and its broker network, education and ensuring marketing penetration were key objectives. In a busy insurance market, the creative needed to stand out but also, the messaging and product benefits had to be clear and succinct. A launch event for key brokers was held at the Savoy Hotel, followed by an integrated two-month launch campaign. This included:…
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Case Study about AXA






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by | December 15, 2012

Case Study on Aims and objectives

A business aim is the goal a business wants to achieve. A primary aim for all business organisations is to add value and in the private sector this involves making a profit. More strategic aims include expansion, market leadership and brand building. A business objective is a detailed picture of a step you plan to take in order to achieve a stated aim. Click here to read more…

Case Study on Aims and objectives

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by | December 15, 2012

A Case Study for Corporate Responsibility and Stakeholders

Corporate responsibility is an integral part of the business. Matching financial and non-financial performance provides a win/win outcome for the business and its stakeholders. Reed Elsevier’s market leadership comes from focusing on the needs of all of its stakeholders – internal and external. Click here to read more…

A Case Study for Corporate Responsibility and Stakeholders

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by | October 4, 2012

Boeing Case Study

General Manager, Airplane Production at Boeing, one earthquake in particular helped instigate a major cultural and physical change for its Boeing 737 manufacturing site in Renton, Washington. This potential tragedy resulted in a dramatic change to the face and working model of Boeing’s 737 operations that included production gains of 50%, a space reduction of 40%, and a cultural shift to on-site teamwork and persistent communication.

Boeing Case Study

The journey began in 2000. The ubiquitous 737 is Boeing’s most successful aircraft and commands 40% of the world’s commercial jet sales. Despite – or perhaps because of – its market leadership, Boeing was facing fierce competition amidst the added effects of the 9/11 terrorist attacks on air travel and the race to incorporate lean manufacturing into its processes. Click here to read more…

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by | August 8, 2012

Case Study for UPS in 2006: Customer Service & CRM Initiatives

The $42.58 billion United Parcel Service (UPS) is the world’s largest package delivery company. To maintain its market leadership, UPS depends on state of the art technology and innovative customer relationship management (CRM) practices. UPS’ CRM strategy focuses on developing one-to-one customer relationships, while maintaining an IT infrastructure with ‘dial-tone reliability’


UPS uses a sophisticated data warehouse to capture all of the transactions and customer requirements throughout its system across the globe. Using business intelligence and customer-focused analytical techniques it continues to exceed most customers’ expectations and also provide services before its competitors. Click here to read more…

Case Study for UPS in 2006: Customer Service & CRM Initiatives

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by | March 11, 2012

How Manufacturers Can Achieve Real Lean and Real Results


The past year has taught executives everywhere that business will never again be “business as usual.” Manufacturers, in particular, must focus more than ever on satisfying customers while removing waste and unnecessary costs from their organizations. And they need to do so faster and better than their competitors. This white paper highlights how companies are doing just that by relying on strategic lean concepts.
Many businesses have improved market leadership, productivity, and profitability through application of Lean strategies. Maybe your firm—or maybe your competitors. Other companies are still searching for Lean improvement—including firms that have tried (but failed) with Lean as well as those that have yet to see the need for Lean. Between the Lean “haves” and the Lean “have-nots” is a corporate chasm, a performance gap that may mean the difference between success and failure. Read more….

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