Airtel, a telephony superbrand, is well on its way to mastering the art of managing customers. The journey has been evolutionary and CRM now gives them the power to study the lives of its customers and offer them personalized services. CRM’s more than a test for Airtel, India’s largest mobile service provider—it’s a lifeline. Airtel’s CRM is roping in more business in a game that’s getting hard, everyday, just to stay in. CRM, mere jargonfor most until recently, is now bandied in junior management conversation and has become crucial for many businesses … click here to refer more on Airtel’s CRM
