Tag Archives: Journalists

by | April 30, 2013

A Case Study on Effects of Interactivity

A Case Study about Effects of Interactivity

Abstract: This paper explores the interaction capability of online news and presents an approach for modelling the presentation format preferences of different usage groups and for evaluating the differences among these groups. The paper demonstrates the influence of different interactivity attributes on the presentation format preferences of different usage groups. A site may present news in five different formats: instant news, special report, photo gallery, video-on-demand, and TV news. Interactivity is classified using three attributes: active control, synchronicity, and two-way communication.

Case Study on Effects of Interactivity

Introduction: Newspapers have been a source of information and entertainment for centuries. The industry is driven by three key elements: content, delivery, and advertising (Palmer and Eriksen, 1993). Most of the revenues of traditional newspapers come from subscription and advertising. However, their commercial potential is constrained by the size and prosperity of their home markets. To date, the newspaper has extended beyond the traditional print media through the Internet. The Internet is a new channel that offers more interactive mechanisms, which allow readers to choose what they want, to interact with other readers online, and to communicate with the online journalists. Keep reading..

Comments

Filed under Free Cases

Tagged as , , , , , , , , , , , , , , , , , , ,

by | April 29, 2013

Case Study on Online News Presentation Formats: Effects of Interactivity

Case Study about Online News Presentation Formats: Effects of Interactivity

This paper explores the interaction capability of online news and presents an approach for modelling the presentation format preferences of different usage groups and for evaluating the differences among these groups. The paper demonstrates the influence of different interactivity attributes on the presentation format preferences of different usage groups. A site may present news in five different formats: instant news, special report, photo gallery, video-on-demand, and TV news. Interactivity is classified using three attributes: active control, synchronicity, and two-way communication. The models are tested with the data collected from 9,653 members of a leading Taiwan-based news website and their 17,731 choices.

case study on Effects of Interactivity

Introduction: Newspapers have been a source of information and entertainment for centuries. The industry is driven by three key elements: content, delivery, and advertising (Palmer and Eriksen, 1993). Most of the revenues of traditional newspapers come from subscription and advertising. However, their commercial potential is constrained by the size and prosperity of their home markets. To date, the newspaper has extended beyond the traditional print media through the Internet. The Internet is a new channel that offers more interactive mechanisms, which allow readers to choose what they want, to interact with other readers online, and to communicate with the online journalists. Keep reading..

Comments

Filed under Assorted, Industry Specific Cases

Tagged as , , , , , , , , , , , , , , , , , , , , ,

by | February 15, 2013

Case Study on Crisis Communication

Challenge: In early 2009, one of Colorado’s largest private employers became the focus of a class action lawsuit, which played out in both traditional and social media. To respond to negative information being disseminated throughout numerous forms of media, and to manage ongoing concerns among the myriad internal audiences, business community and legislators..



Case Study on Crisis Communication

Solution: GFM went into action immediately, setting up a 24-hour rapid response team to field media inquiries, monitor traditional news stories, respond to online posts about the lawsuit and provide an aggressive response strategy in real time. GFM’s team of experts, which includes former journalists, worked with the media to offer our client’s side of the story and to counter a negative campaign…
Click here to read more on Crisis Communication



Comments

Filed under Concepts, Crisis Management

Tagged as , , , , , , , , , , , , , , , , , , , , , ,

by | December 15, 2012

Case Studies in Corporate Social Responsibility – Companies in the News: Nike

Nike has become one of those global companies targeted by a broad range of campaigning NGOs and journalists as a symbolic representation of the business in society. In Nike’s case, the issues are those of human rights and conditions for workers in factories in developing countries. In the face of constant accusations, Nike has developed a considered response, supported by corporate website reporting. It now has a well developed focus for its corporate responsibility on improving conditions in contracted factories, aiming for carbon neutrality, and making sports available to young people across the world. The criticism continues, however. Click here to read more…

Case Studies in Corporate Social Responsibility - Companies in the News: Nike

Register to mark your Comments

Comments

Filed under Concepts, Corporate Social Responsibility

Tagged as , , , , , , , , , , , , , , , , , , ,

by | October 26, 2012

Case Studies on Ethnicity Counts

The Ethnicity Counts? (eCounts?) project is a collaborative university-based research project that tracks how governments around the world count and classify their populations by ethnicity. Ethnic counting is a hot topic in many countries, attested to by ongoing debates in the media, politics, international forums, and academic publications.

The main goal of eCounts? is to provide a solid understanding of how countries around the world engage in ethnic counting; how such practices have changed over time; and the key factors associated with change. This website has been designed and executed with a wide range of potential users in mind, including researchers, statistical agencies, policy-makers, journalists, students and advocates. Click here to read more…

Register to mark your Comments

Comments

Filed under Assorted, Industry Specific Cases

Tagged as , , , , , , , , , , , , , , , ,

by | October 12, 2012

Case Study on Glacier Media Inc.

Glacier Media Inc. is a leading information communications company focused on the provision of essential information and related services through print, electronic and online media. The organization wanted to host a downtown lounge to entertain journalists and sponsors throughout the 2010 Vancouver Olympic Games and turned to Curve Communications to build the event from the ground up. Curve was challenged to find and secure the ideal event location in the heart of the city and establish it as a VIP lounge for the duration of the Games. Click here to read more…

Case Study on Glacier Media Inc.

Register to mark your Comments

Comments

Filed under Assorted, Industry Specific Cases

Tagged as , , , , , , , , , , , , , , , ,

by | August 29, 2012

How the Mass Media Report Social Statistics

A Case Study Concerning Research on End-of-Life Decisions.:The issue of whether it is right to be concerned about the accuracy with which mass media report social scientific research is explored through a detailed case study of media reporting of two surveys of UK doctors’ end-of-life decision-making. Data include press releases, emails and field notes taken during periods of media interest supplemented by a collection of print and broadcast media reports.


Mass Media Report Social Statistics

The case study contributes to existing knowledge about the ways in which mass media establish, exaggerate and otherwise distort the meaning of statistical findings. Journalists ignored findings that did not fit into existing media interest in the ‘assisted dying’ story and were subject to pressure from interest groups concerned to promote their own interpretations and viewpoints. Click here to read more…



Register to mark your Comments




Comments

Filed under Miscellaneous, Operations, Strategic Sourcing

Tagged as , , , , , , , , , , , , , , , , , , , ,

by | August 29, 2012

Sourcing the Arab Spring: A Case Study of Andy Carvin’s Sources During the Tunisian and Egyptian Revolutions

This paper presents a case study on the use of sources by National Public Radio’s Andy Carvin on Twitter during key periods of the 2011 Tunisian and Egyptian uprisings. It examines the different actor types on the social media platform to reveal patterns of sourcing used by the NPR social media strategist, who emerged as a key broker of information on Twitter during the Arab Spring. News sourcing is a critical element in the practice of journalism as it shapes from whom journalists get their information and what type of information they obtain.


Sourcing the Arab Spring

Numerous studies have shown that journalists privilege elite sources who hold positions of power in society. This study evaluates whether networked and distributed social media platforms such as Twitter expand the range of actors involved in the construction of the news through a quantitative content analysis of the sources cited by Carvin. The results show that non-elite sources had a greater influence over the content flowing through his Twitter stream than journalists or other elite sources. Click here to read more…


Register to mark your Comments

Comments

Filed under Free Cases

Tagged as , , , , , , , , , , , , , , , , , , ,

by | August 18, 2012

Case Study on GreenPeace


Many social movements of different kinds are resisting the development of Green Crimes. Perhaps the most famous of these is Greenpeace, which started its campaigning against environmental degradation in 1971. Today, it is an international organisation (an NGO) that prioritizes global environmental campaigns. It is based in Amsterdam, the Netherlands, and has 2.8 million supporters world wide, with national as well as regional offices in 41 countries.


It started life when a boat of volunteers and journalists sailed to Amchitka, an island north of Alaska where the US Government was conducting underground nuclear tests. Amchitka was the last refuge for 3000 endangered sea otters, and home to bald eagles, peregrine falcons and other wildlife.


Click here to read more on GreenPeace

GreenPeace

Register to mark your Comments

Comments

Filed under Concepts, Corporate Social Responsibility, Criminology and penology, Energy Management, Enviornment Management

Tagged as , , , , , , , , , , , , , , , , , , ,

by | August 10, 2012

How the mass media report social statistics: a case study concerning research on end-of-life decisions.

The issue of whether it is right to be concerned about the accuracy with which mass media report social scientific research is explored through a detailed case study of media reporting of two surveys of UK doctors’ end-of-life decision-making. Data include press releases, emails and field notes taken during periods of media interest supplemented by a collection of print and broadcast media reports. The case study contributes to existing knowledge about the ways in which mass media establish, exaggerate and otherwise distort the meaning of statistical findings. Journalists ignored findings that did not fit into existing media interest in the ‘assisted dying’ story and were subject to pressure from interest groups concerned to promote their own interpretations and viewpoints. Click here to read more…

Register to mark your Comments

Comments

Filed under Free Cases, How To

Tagged as , , , , , , , , , , , , , , , , , , ,