Abstract: Very contemporary in nature, this case study deals with the success story of a social entrepreneurial venture in India – Rural Opportunities Production Enterprise (ROPE) International – which was established in 2007. In the backdrop of the entrepreneurial scenario in India over the past 60 years, this case study talks about the new breed of entrepreneurs who have emerged, especially in the last two decades. Further, the bent of new age Indian entrepreneurs towards social entrepreneurship has been substantiated through the case of ROPE. Click here to read more…
Rural Opportunities Production Enterprise (ROPE) International: Success with Social Entrepreneurship?
Very contemporary in nature, this case study deals with the success story of a social entrepreneurial venture in India – Rural Opportunities Production Enterprise (ROPE) International – which was established in 2007. In the backdrop of the entrepreneurial scenario in India over the past 60 years, this case study talks about the new breed of entrepreneurs who have emerged, especially in the last two decades.
Further, the bent of new age Indian entrepreneurs towards social entrepreneurship has been substantiated through the case of ROPE. The case study brings to the forefront, some interesting dilemmas and subsequent scope for debate. How long can social entrepreneurial ventures sustain themselves, more so if they are for-profit organisations? The case study also deliberates on the scalability and effectiveness of the business models of these social entrepreneurs. Click here to read more…
A Locally Owned Company:McDonald’s is the world’s leading global foodservice retailer with more than 33,000 locations serving approximately 64 million customers in 118 countries each day. More than 80% of McDonald’s restaurants worldwide are owned and operated by independent local men and women. In India, McDonald’s is managed by two Indian entrepreneurs.
Amit Jatia, Vice Chairman, Hardcastle Restaurants Pvt. Ltd. owns and spearheads McDonald’s operations in West & South India. Hardcastle Restaurants was appointed Development Licensee for McDonald’s in India in 2010, a progression from Joint Venture partner.Vikram Bakshi, MD and Joint Venture Partner, Connaught Plaza Restaurants Private Limited, owns and operates
McDonald’s in North and East India. Celebrating over 15 years of leadership in food service retailing in India, McDonald’s now has a network of over 235 restaurants across the country.
Local Sourcing Is Key for Truly Indian Products: McDonald’s India is committed to sourcing almost all of its products from within the country. Prior to its launch, the company invested six years to develop its unique cold chain, which has brought about a veritable revolution in food handling, immensely benefiting the farmers at one end and enabling customers to get the highest quality food products, absolutely fresh and at a great value. Continue reading
