Study about Cerner
Strategic Challenges: Healthcare is a highly complex, constantly changing business that is delivered differently in every country. Before embracing social business imperatives, Cerner and its diverse global client base met face-to-face throughout the year to exchange ideas and information about healthcare issues. Between these meetings, information critical to improving healthcare practices was previously locked down in disparate systems or lying fallow in the minds of innovators. Cerner wanted to turn the crank faster on their ability to surface clinical innovations, gather requirements, and leverage new clinical practices and technology. The big idea: go social to leverage mass collaboration and reduce time between discovery and adoption.
Solution Focus And Goals: To meet its strategic challenges, Cerner executives stepped back and asked themselves: what do we need as an industry and what do we need as a company? How can Cerner not only improve its business outcomes but the outcomes of its clients? Short answer: a social networking platform that transcends Cerner’s extended enterprise to include not only partners, clients, and associates but invited guests—researchers and industry experts, for example—who make critical contributions to the healthcare industry as a whole. keep reading…
