Lenovo acquired IBM’s PC business in 2004, becoming the 3rd largest PC maker of the world. A relatively unknown brand outside China (maybe barring a few European countries), Lenovo engaged HGS Interactive for its e-CRM initiative in the year 2006.
Lenovo needed a headstart in creating its brand awareness in India as the rights to use the IBM brand was to expire in 2009.
Lenovo also needed to know more about its present & potential customers to segment & target them. Lenovo decided to launch a branding & e-CRM initiative and approached HGS Interactive for the latter…click here to know how HGS did it