Ecommerce is the way future of shopping is going to be. A Forrester reports (Forrester research : US online retail sales, 2008-2013) that by next year close to $230 billion worth of stuff will be sold through 2013 in US alone (not including travel, auto). In India this get pegged at closer to a billion, but growing rapidly, in just last three years close to 360 online retailers have sprouted up. But this pales in comparison to almost half a million ecommerce stores that are there in a market like US. Another research points out that 81% of internet users research products online. This research further influences 40% of offline sales. So as such e-commerce is going to be an important part any retail strategy. Click here to read more…
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Background: Paychex is a recognized leader in the payroll, human resource, and benefits outsourcing industry. They offer an ever-growing variety of payroll and human resource products and services that are customized for each of their clients’ business needs. Paychex helps over half a million small to medium-sized businesses with their HR needs.
A partial view: Paychex is known for their customized services, so even when their prospects start with an online search inquiry, they tend to call just as often as they complete a form. Tracking and optimizing for those phone call leads wasn’t possible with the online advertising management software that Paychex was using, so they added call tracking analytics to their arsenal of tools. However, to see how well an online marketing campaign had truly performed they had to manually piece together performance analytics from two separate software platforms to merge form leads with call leads…
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Prior to engaging Datamail on this project, Bank of New Zealand had in excess of 450,000 credit card customers operating over half a million different credit card accounts. Each customer was billed monthly. A copy of each credit card statement was archived as part of the bank’s requirements with the Inland Revenue Department. Click here to read more…
Every summer, thousands of climbers and nearly half a million other tourists flock to Devils Tower in Wyoming due to its spectacular views and challenging climbing conditions. And every summer, members of several different Native American tribes travel to the religious site known as Bear Lodge, their name for Devils Tower, to perform religious rituals such as the Sun Dance.
The Cheyenne, Arapaho, Crow, Kiowa, and Lakota all recognize Devils Tower as a sacred religious site, “grant it a prominent place in their mythology and oral histories, and in the past probably used it for individual religious observances” (Brown 2003: 152). The result is a battle between the Native Americans who see and use the site for religious purposes and the non-Indians who see the site as simply nature at its best. While the main purpose ofthis essay is an analysis of the Hopi Katsina and the Ojibwa dreamcatcher, Devils Tower offers an interesting example that frames the key issues ofthis essay. Click here to read more…
Illinois-based Human Kinetics (HK) publishes print, online, and multimedia materials related to kinesiology. It hosts its own e-commerce website and nearly 40 other educational and storefront sites, which together get about half a million unique visits per month. A year after its deployment, HK’s third-party network solution had become unstable, was inflexible and difficult to support, and impaired performance, which led to significant downtime. HK replaced the solution with F5 BIG-IP Local Traffic Manager (LTM) and BIG-IP Application Security Manager (ASM). Since then, system performance has improved two to three times, downtime is virtually eliminated, and the system provides far better security and access control. Click here to read more…
Coca-Cola, the world’s number-one brand, is a symbol of refreshment to people around the world. The familiar shape of the Coca-Cola contour bottle and the flowing script of its distinctive trademark are a familiar part of people’s lives. In fact, nearly half a million times every minute of every day, someone chooses a Coca-Cola — classic, diet, or light, with vanilla, cherry, or lemon, with or without caffeine. Soft drinks have been part of the American lifestyle for more than 100 years and continue to be America’s favorite refreshment. In fact, one of every four beverages consumed in America today is a carbonated soft drink, and retail sales of soft drinks are $63 billion annually.The case study talks about the brand in detail
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OPITO – The Oil & Gas Academy is the focal point for skills, learning and workforcedevelopment for the oil and gas industry. Its role is to help employers to develop a safe and competent workforce. The production of oil and gas is a key industry in the primary sector and in the UK supports nearly half a million jobs. Of these, 380,000 work in oil and gas extraction from the area of the North Sea known as the UK Continental Shelf (UKCS). A further 100,000 jobs are involved in the export of oilfield goods and services. The industry makes an annual direct tax contribution to the United Kingdom in excess of £10 billion.