Tag Archives: Growth Markets

by | November 26, 2012

Case Study for Genentech Inc

Introduction: Technology is a key resource of profound importance for corporate profitability and growth. It also has enormous significance for the well-being of national economies as well as international competitiveness. Effective management of technology links engineering, science, and management disciplines to address the issues involved in the planning, development, and implementation of technological capabilities to shape and accomplish the strategic and operational objectives of an organisation…



Case Study for Genentech Inc

Major Strategic Options: New business development may address new markets, new products, or both. Typically, such new businesses are initiated with low market share in high growth markets and require large cash inflows to finance growth. Genentech had a same typical situation where it had low share market in high growth markets. Its specialization focuses on the genetic technologies – DNA recombination – required high cost to develop the technology…
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by | August 27, 2012

A Case Study for The Power of Simplicity

Innovation is essential for Europe’s economic growth — a fact not lost on policy-makers in Brussels and across the Member States. In the aftermath of the financial crisis and aware that the EU is facing increasing competition from the world’s rapid-growth markets, recent years have seen a massive increase in public funds, a proliferation of lines of action, the creation of communities, platforms, infrastructures and even a dedicated initiative —Innovation Union.


However, this wide array of actions — all of which have been created with the best intentions — have not generated the expected level of success. Europe will again miss its goal of achieving a level of R&D of 3% of GDP by 2020. And the European Commission’s projections to 2050 show that EU Member States’ (EU27) share of global patents is set to fall from 40% to approximately 20%. This is all despite the fact that the EU27 forms the world’s largest single market. Why is this the case? Click here to read more…

The Power of Simplicity

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by | July 24, 2012

Case Studies Of BCG Matrix

The Boston Consulting Group (BCG) was the inventor of this portfolio management matrix. Using this growth-share approach, a company classifies all its Strategic Business Units (SBUs).

On the vertical axis, market growth rate provides a measure of market attractiveness.
On the horizontal axis, relative market share gives an indication of the company strength in the market.

The matrix is divided into four quadrants:
1. Stars: High growth products that need heavy investment. Over time, their growth slows down turning them to cash cows.
2. Cash Cows: These are low growth, high market share products. They require less investment to hold onto their market share. For instance, products from reputed companies like J&J, P&G, etc. Cash Cows support other SBUs because of their goodwill and market share.
3. Question Marks: Low market share business units in high growth markets. Investment is needed to hold their share, building them into stars.
4. Dogs: Low growth and low market share businesses and products. They generate just enough cash to maintain themselves. They are generally on their way out.

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