Tag Archives: Goodwill

by | May 24, 2013

Case Study on Protection of Geographical Indication in India: Darjeeling Tea

Study about Protection of Geographical Indication in India: Darjeeling Tea

Introduction:~ Protection of Geographical Indication (GI) has, overthe years, emerged as one of the most contentious IPR(Intellectual Property Rights)issues in the realm of the WTO’s Agreement on Trade Related Aspects of Intellectual Property Rights(TRIPS).TRIPS defines GI as any indication that identifies a product as originating from a particular place, where a given quality, reputation or other characteristics of the product are essentially attributable to its geographical origin. Also a geographical indication (GI) gives exclusive right to a region (town, province or country) to use a name for a product with certain characteristics that corresponds to their specific location.

Case Study on Geographical Indication

Need for Legal Protection of GI:~ Given its commercial potential, legal protection of GI assumes enormous significance. Without suitable legal protection, the competitors who do not have any legitimate rights on the GI might ride free on its reputation. Such unfair business practices result in loss of revenue for the genuine right-holders of the GI and also misleads consumers. Moreover, such practices may eventually hamper the goodwill and reputation associated with the GI. Keep reading on Geographical Indication

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by | February 9, 2013

Case Study on Marketing Plan for a Start-Up Company

Marketing Strategy: The overall objective was to promote local origin and support for local milk producers. A conscious decision was made to brand the butter using the county name and colours and to use the endorsement of local sports stars to highlight the source of the product. Particular attention was paid to local press and radio to drive brand awareness and to appeal to local loyalties



Case Study on Marketing Plan for a Start-Up Company

Critical Success Factors: The identification of a significant untapped niche in the local market combined with county pride was instrumental in the success of this brand. In addition the recruitment of a small local sales force to leverage countrywide goodwill achieved strong listings and distribution – particularly in the multiple sectors…
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by | December 26, 2012

Case Study on Clean Seas

The Situation: In late July 2005 Hughes Public Relations was appointed by Clean Seas to assist with the communication of its 2005 Initial Public Offering of some $18 million. At the time, Clean Seas was virtually unknown beyond the Port Lincoln region and the inner circles of the Australian aquaculture industry. Its Chairman, Hagen Stehr, AO was known as a successful “flamboyant tuna fisherman” but not widely acknowledged for his pioneering role in Southern Bluefin Tuna farming or the successful breeding, grow-out and multimillion-dollar worldwide export of South Australian kingfish and mulloway…



Case Study on Clean Seas


Objectives: Hughes Public Relations’ task was to plan and implement a program in support of Clean Seas Tuna’s impending listing:



>Identifying and briefing key aquaculture industry advocates.
>Building interest in the State’s aquaculture industry and the Stehr Group.
>Creating goodwill and support among the local community…
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by | December 21, 2012

Keen And Able Helps Sheela Foam Benefit From Open Source Solutions

Executive Summary: The increase in the performance levels of the systems has not only benefited Sheela Foam but also brought in a lot of goodwill to the solution provider and one of the best testimonials Keen and Able could ever display in its presentation to prospective the customers.The project turned out to be an eye opener for the results that an open source technology could deliver. Click here to read more…

Keen And Able Helps Sheela Foam Benefit From Open Source Solutions

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by | December 20, 2012

Case Study on Receivership

Cookie Co Pty Limited (fictional name) was an Australian company that imported American biscuits, chips, chocolate, sauces and non-alcoholic drinks. It distributed these through supermarkets. A long-term loan and an overdraft facility were supplied by a bank, which held a fixed and floating charge over Cookie’s business and assets.

Case Study on Receivership

It also held a mortgage over the directors’ home. 1Cookie’s principal assets were warehouse premises, plant and equipment, trucks, debtors, stock and goodwill. It employed 30 staff. The company lost its distribution rights for some products. Some US suppliers also entered the Australian market. It suffered trading losses, and the directors had a matrimonial dispute. Click here to read more…

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by | December 13, 2012

Case Study on Business and Management

Goodwill Corporation Ltd: The president of Goodwill Corporation ltd, Mr Abhishek Mukherji, wanted to facilitate upward communication. He believed an open door policy was a good option. He announced that his own door was open to all employees and encouraged senior managers to do the same. He felt this would give him a way to get early warning signals that would not be filtered or redirected through the formal chain f command.

Case Study on Business and Management

Mr Mukherji found that many employees who used the open-door policy had been with the company for years and were comfortable talking to the president. Sometimes messages come through about inadequate policies and procedures. Mr Mukherji would raise this issue and explain any changes at the next senior managers’ meetings. The most difficult complaints to handle were those from people who were not getting alone with their bosses. Click here to read more…

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by | July 24, 2012

Case Studies Of BCG Matrix

The Boston Consulting Group (BCG) was the inventor of this portfolio management matrix. Using this growth-share approach, a company classifies all its Strategic Business Units (SBUs).

On the vertical axis, market growth rate provides a measure of market attractiveness.
On the horizontal axis, relative market share gives an indication of the company strength in the market.

The matrix is divided into four quadrants:
1. Stars: High growth products that need heavy investment. Over time, their growth slows down turning them to cash cows.
2. Cash Cows: These are low growth, high market share products. They require less investment to hold onto their market share. For instance, products from reputed companies like J&J, P&G, etc. Cash Cows support other SBUs because of their goodwill and market share.
3. Question Marks: Low market share business units in high growth markets. Investment is needed to hold their share, building them into stars.
4. Dogs: Low growth and low market share businesses and products. They generate just enough cash to maintain themselves. They are generally on their way out.

for more info Case Studies Of BCG Matrix

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by | July 23, 2012

Case Study on American Express


THE CHALLENGE

In 1996, American Express announced they were entering the student lending industry—a decision that was met with tremendous goodwill throughout the financial aid marketplace. Having purchased Educational Funding Company shortly before, American Express had a strong core team, a few outstanding sales representatives, and the weight of a giant brand to help push their cause forward. However, as the company prepared to launch this new student lending division, it faced a unique marketing challenge: With a household name in financial services and a sterling reputation, how would American Express stand out in an industry that had already defined its role before it had even opened its doors?

This may not seem like a significant problem—certainly, American Express already had the kind of name recognition most companies longed to have, and the company was very well-respected. However, the student lending division had to grow its sales force from four to fifty in record time, which posed an immediate personnel challenge. And the main issue with starting at the top? You had no margin for error.

American Express needed to win and win big, very quickly.

THE SOLUTION

Charged with leading the new sales team for American Express Educational Loans, Fabrizio Balestri first set out to attract and develop an outstanding sales force, training them on the growing student lending market and ensuring that they understood the high-value selling proposition at American Express. In addition, he opened an ongoing dialogue with the contacts he’d already developed through his previous years in student lending.

American Express needed to make a significant impact on the marketplace, and to do that, it had to go above and beyond the pre-set expectations of the industry. Because the company represented a best-in-class financial powerhouse, the industry believed it would be solid, predictable and, well—a bit boring.

Fabrizio’s team knew they were better than that.

for more info  case study American express

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case study on American express

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by | October 24, 2010

Accounting Case Study on General Mills

At the end of 2002, the company’s most important assets were: inventories, goodwill, receivables, and land, buildings, and equipment. Other resources that might be important that aren’t reported on the balance sheet are the skills and level of intelligence of the management and the employees, as well as the value of the brand name 29. If asked to assess the company’s financial performance of General Mills in 2002, I would have to say that they were very successful. Their financial activities show that they are a growing and prosperous company; their operating and financing activities are increasing and the investing cash flows decreasing, keeping the inflow larger than the outflow. Their successfulness opens many new opportunities for them in the future…read the case study

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