Tag Archives: Giant

by | April 11, 2013

Case Study KFC Explosive Growth

A recent case study written by professor David Bell and Agribusiness Program director Mary Shelman reveals how the chicken giant adapted its famous fast-food formula for the local market.


KFC’s strategy was to be part of the local community, not be seen as a foreign presence. – China division chairman and CEO Sam Su combined the best ideas from the US fast-food model and adapted them to serve the needs of the Chinese consumer. Read More..

Case Study KFC Explosive Growth

Register to mark your Comments

<>

Comments

Filed under Free Cases

Tagged as , , , , , , , , , , , , , , , , , , ,

by | March 3, 2013

A Case Study on Imperial Chemical Industries PLC

Introduction: ICI Group was founded in 1926 and grew into a giant international chemicals firm based in the UK. The company recently finished a six-year business transformation, divesting more than 50 subsidiaries largely focused on commodity industrial chemicals.



A Case Study on Imperial Chemical Industries PLC

The “new” ICI has a strong consumer twist: it creates, develops and markets products that make the world look brighter, taste fresher, smell sweeter and feel smoother. While invisible to most consumers, ICI is a powerhouse global player for customers that sell paints and make foods, fragrances and personal care products used by people every day.

Click here to read more on Imperial Chemical Industries PLC


Comments

Filed under Assorted, Industry Specific Cases, Technology

Tagged as , , , , , , , , , , , , , ,

by | February 9, 2013

A Case Study on International Retailing

Introduction: This case study describes the internationalization of Marks & Spencer (M&S), a giant British retailer. In recent years, the company has suffered a series of misfortunes, both at home (Britain) and abroad. Company sales have dropped, stock prices and market capitalization were substantially reduced, and overseas profits have declined.



A Case Study on International Retailing

In January 1999, following a terrible earning announcement, the company announced that it had formed a marketing department, forcing the company to become more proactive and market driven. To head the department, M&S promoted James Benfield, a 17 year veteran of the retailing giant who worked as a former head of menswear, home furnishings, and direct mail…
Read more..



Comments

Filed under Assorted, Industry Specific Cases, Retail Sector

Tagged as , , , , , , , , , , , , , , , , , , , , ,

by | February 8, 2013

Case Study on Working Capital Analysis: DLF.Ltd

Abstract: This case study deals with Working Capital management and operating efficiency of the real estate giant Delhi, Lease and Finance Ltd. (DLF). DLF, the largest real estate development company in India has the highest market capitalisation due to its strong financial performance over the years.



Case Study on Working Capital Analysis: DLF.Ltd

The real estate industry in India has been growing tremendously and is second to agriculture in terms of employment generation and contributing heavily to the growth of the economy. Real estate is in its initial growth stage and is in the process of becoming organised. Although every industry/firm is influenced by changes in its external environment, however, the real estate is more vulnerable to changes. Click here to read more…


Comments

Filed under Finance

Tagged as , , , , , , , , , , , , , , , , ,

by | February 2, 2013

A Case Study on Roy Morgan

Roy Morgan Research has implemented Effective Measure’s rich analytics and research platform, Insight, for use in their machine-based web audience data measurement system, which is an important part of Roy Morgan’s comprehensive, multi-mode research approach. Following on from an established working relationship, the EM team has been collaborating closely with Roy Morgan to develop analytical tools to assist the research giant in extending the power and depth of their research capabilities. Click here to read more…



A Case Study on Roy Morgan




Comments

Filed under Free Cases

Tagged as , , , , , , , , , , , , , , , , , , ,

by | January 10, 2013

A Case Study on Nortel Networks

Nortel Networks, the telecommunications equipment giant, was trying to change its perception in the Indian market. Nortel was perceived by its channel partners as a company with excellent product strengths but without the aggression and the drive to implement innovative channel marketing initiatives, promotion schemes and on ground activities. Click here to read more…



A Case Study on Nortel Networks

Register to mark your Comments


Comments

Filed under Technology

Tagged as , , , , , , , , , , , , , ,

by | January 4, 2013

Case Study on Young & Rubicam

This case study describes how worldwide branding and advertising giant Young & Rubicam uses Skillsoft IT and business skills courseware to ensure that its employees provide the highest possible levels of service to clients and describes the challenge of bringing elearning to a worldwide audience. Click here to read more…

Case Study on Young & Rubicam

Register to mark your Comments

Comments

Filed under Business

Tagged as , , , , , , , , ,

by | December 28, 2012

Case Study on Aisin Seiki Co Ltd

Aisin Seiki Co., Ltd., one of the leading manufacturers in Japan, was created in 1965 when two Japan-based auto parts makers, Aichi Kogyo Co., Ltd. and Shinkawa Kogyo Co., Ltd. merged to become a single company with a complete range of automotive parts. Since its establishment, the auto parts giant has expanded its business, both domestically and internationally, and kept pace with the worldwide growth of the automotive industry. In addition, with its eye on creating new value and contributing to the prosperity and progress of society, Aisin Seiki has also been expanding its business operations in new fields such as life & amenity and energy systems. To do this it has leveraged the technical capabilities and know-how the company has built throughout its long-standing automotive parts business. Further information on Aisin Seiki Co Ltd



Case Study on Aisin Seiki Co Ltd






Register to mark your Comments


Comments

Filed under Assorted, Industry Specific Cases

Tagged as , , , , , , , , , , , , , , , , , , , , , , ,

by | November 12, 2012

A Case Study on Bank of America Corp.: North Carolina

The 1998 financial merger between the San Francisco-based Bank America Corp. with the Charlotte-based regional giant NationsBank created the Bank of America Corp. This merger constituted the largest financial merger in US banking history to that point, joining the second largest financial institution based on deposits with the largest bank in the Southeast.



A Case Study on Bank of America Corp.: North Carolina


This first nationwide banking institution controlled assets valued at over $570 billion, and today is the largest domestic retail bank based on deposits, with 4,800 branches in 22 states. Bank of America provides an optimal case study to detail the development of the financial sector and the changing role that North Carolina plays in the increasingly global finance industry. Click here to read more…

Register to mark your Comments

Comments

Filed under Banking, Finance

Tagged as , , , , , , , , , , , , , , , , , , ,

by | October 30, 2012

Case Study on Manpower

Manpower Services is one of the world’s largest and most experienced recruitment firms, providing staffing solutions to customers of every size and industry in 68 countries globally. The local subsidiary of this human resources giant, Manpower Services Australasia (Manpower), today delivers employment services to over 4,000 Australian and New Zealand businesses from 72 local offices and onsite locations. Click here to read more…

Register to mark your Comments

Comments

Filed under Assorted, Industry Specific Cases

Tagged as , , , , , , , , ,