Background: Shiksha Associates in association with Podar started their first preschool in Bangalore in the year 2005. They took up the franchising rights for entire Karnataka and today they have branches all over Karnataka. Shiksha Associates holds the rights to franchise Podar Jumbo Kids in Karnataka and Andhra Pradesh. Podar Jumbo Kids started using Groupz from September 2010. Read further on Groupz Podar Jumbo
Filed under Assorted, Industry Specific Cases
In 2004, Bulk Barn Foods decided to hold its first franchisee meeting and Gel was there to assist. From producing video modules and PowerPoint presentations to coordinating all the staging and AV requirements, we helped make their first meeting a roaring success. Since then, we’ve continued to work with Bulk Barn on all subsequent franchisee meetings. Click here to read more…
Filed under Assorted, Industry Specific Cases
Research from Blockbuster’s local franchisee, Southern Stores, Inc., in Memphis, Tennessee, showed that Blockbuster’s business was becoming “hit-driven.” In other words, consumer awareness of the newest release availability was needed to motivate a customer to make a store visit. However, the research also showed that once customers arrived at the stores, they tended to expand their rental choices to include older movie and video game releases. To take advantage of these findings, the Southern Stores Inc. franchise altered the media strategy to a 52-week presence in the market with the ability to change messages on a weekly or bi-weekly basis. Click here to read more…
Filed under Assorted, Industry Specific Cases
Leading Player in the Stock Market Expects to Enhance Customer Satisfaction and Efficiency with Operating System Upgrade
Aditya Birla Money Limited (ABML) is in stock and commodities broking in India. The company offers services, such as trading facility in equity segment and derivative segment on National Stock Exchange and Bombay Stock Exchange; trading facility in commodity segment, including bullion, oils, gaur seed, and other related items; depository participant services of NSDL and CDSL; and online bidding for IPO, as well as distribution of mutual fund. It has a distribution network of approximately 221 branches and 687 franchisee branches.
ABML is part of Aditya Birla Financial Services Group (ABFSG), a financial power house that is in a range of businesses including Life Insurance, Fund Management, Security based lending, Distribution & Wealth Management, Insurance Broking and Private Equity.click here to read more…
McDonald’s is an example of brand franchising. McDonald’s, the franchisor, grants the right to sell McDonald’s branded goods to someone wishing to set up their own business, the franchisee. The licence agreement allows McDonald’s to insist on manufacturing or operating methods and the quality of the product. This is an arrangement that can suit both parties very well. Read more to know how McDonalds creates a win win situation for both.
Filed under Business Strategy, Featured Cases, Marketing, Sales and Distribution
The Olympic and Paralympic Games are the world’s largest peace-time event. The modern Olympic Games were first held in Greece in 1896 and since 1960, the Paralympic Games have provided athletes with disabilities with the opportunity to compete at the highest level. All athletes are encouraged to live by a set of shared principles -the Olympic and Paralympic Values of friendship, equality, respect, courage, determination, excellence and inspiration.
Read more to know the elements for the vision behind the Olympic 2012.
Filed under Featured Cases, Free Cases, General Management, Marketing