Tag Archives: Fragrances

by | March 3, 2013

A Case Study on Imperial Chemical Industries PLC

Introduction: ICI Group was founded in 1926 and grew into a giant international chemicals firm based in the UK. The company recently finished a six-year business transformation, divesting more than 50 subsidiaries largely focused on commodity industrial chemicals.



A Case Study on Imperial Chemical Industries PLC

The “new” ICI has a strong consumer twist: it creates, develops and markets products that make the world look brighter, taste fresher, smell sweeter and feel smoother. While invisible to most consumers, ICI is a powerhouse global player for customers that sell paints and make foods, fragrances and personal care products used by people every day.

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by | January 19, 2013

Case Study for Imperial Chemical Industries (ICI) Group

ICI Group was founded in 1926 and grew into a giant international chemicals firm based in the UK. The company recently finished a six-year business transformation, divesting more than 50 subsidiaries largely focused on commodity industrial chemicals. The “new” ICI has a strong consumer twist: it creates, develops and markets products that make the world look brighter, taste fresher, smell sweeter and feel smoother…



Case Study for Imperial Chemical Industries (ICI) Group


While invisible to most consumers, ICI is a powerhouse global player for customers that sell paints and make foods, fragrances and personal care products used by people every day. The new ICI Group is comprised of four international businesses—National Starch and Chemical Company, Quest International, Uniqema, and ICI Paints—plus the Regional & Industrial Group of businesses serving India, Pakistan and Argentina…
Click here to learn more for Imperial Chemical Industries (ICI) Group


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by | December 28, 2012

Avon Case Study in Strategic Management (SCM)

Executive Summary: Avon Products, Inc. (Avon) is based in New York. The firm engages in the manufacture and marketing of beauty and complimentary products primarily in North America, Latin America, Europe, and Asia Pacific . Avon’s products are classified into three product categories: Beauty, Beauty Plus, and Beyond Beauty. The Beauty category consists of cosmetics, fragrances, skin care, and toiletries; Beauty Plus includes fashion jewelry, watches, apparel, and accessories; and Beyond Beauty comprises home products, gift and decorative products, candles, and toys. Click here to read more…

Avon Case Study in Strategic Management (SCM)

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by | October 31, 2012

Case Study on Kirkcaldie & Stains Limited (KRK)

Kirkcaldie & Stains Limited (Kirkcaldie) is a department store. It provides an assortment of products ranging from fragrances to menswear to womenswear to furniture to interior decor to glassware to silverware to toys to cosmetics. It offers various services including fashion consultations, wedding registry, gift registry, baby shower service, fragrance area, personal shopper, made to measure, and parents room. The company markets numerous brands at its Harbour City Center on Lambton Quay. Kirkcaldie is headquartered in Wellington, New Zealand. Click here to read more…

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by | October 13, 2012

Case Studies on Novelis

In 2006, an Ouro Preto odontologist had two things in mind when he founded the Project Smile Foundation— to help impoverished children flash a healthier smile and sustain the efforts with a continuous source of revenue supported by the community. Seeking long-term partnerships to help build and eventually expand Project Smile while keeping self-sustainability as a target, Dr. Aluísio Drummond and Novelis Brazil teamed up to build a plant that would market and sell specialty soaps, with all profits going to Project Smile. The line features soaps in multiple fragrances, shampoos, conditioners, oils and bath salts. Click here to read more…

Case Studies on Novelis

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