Tag Archives: facebook

by Bhumik | May 16, 2013

A Case Study in the Influences of Social Self-Efficacy on Social Trust and Social Capital: Facebook

A Study about the Influences of Social Self-Efficacy on Social Trust and Social Capital: Facebook

Abstract:~ Facebook is currently the most popular social networking service in the world. With such tremendous influence on community networks, Facebook has been attracting considerable attention both from the media and academia. A review of the literature indicates that most researchers are concerned primarily with the influence of personal traits on online interactive behavior. This study began from the premise that self-efficacy, the confidence of individuals to function in an online-community, is a key element influencing participation in on-line social networks. This study attempted to establish a model of the social traits of Facebook users, and our results indicate that social self-efficacy has a positive influence on social trust; social trust has a positive influence on social capital, and social trust mediates the relationship between social self-efficacy and social capital.

Introduction:~ Online interpersonal interaction becomes an important aspect of social activities, and its influence on the social life of individuals continues to grow. The most comprehensive integrated online interpersonal platform is the so-called “social network service,” or SNS. In addition to providing an integrated platform on which to make friends, SNSs also allow users to display personal information in an open or semi-open manner, and seek out friends known from social settings in the real world. These “networks” focus on the fact that users also maintain a social life beyond the internet, and join networks not only to make new acquaintances but to remain in touch with current friends. This is the fundamental difference between SNSs and previous social websites (Boyd & Ellison, 2007). SNS websites establish an online interpersonal platform by combining user content with a larger community. Keep reading…

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Tagged as case study, Case Study on Social Self-Efficacy, Community Networks, facebook, Fundamental Difference, Interactive Behavior, Interpersonal Interaction, Larger Community, New Acquaintances, Open Manner, personal traits, positive influence, Premise, Self Efficacy, Sns, Snss, social networking service, social networks, Social Self-Efficacy, social settings, Social Traits, Social Trust

by Bhumik | May 16, 2013

How Influence Purchases in a Social Network?

Study about Influence Purchases in a Social Network

Abstract:~ Social networks, such as Facebook and Myspace have witnessed a rapid growth in their membership. Some of these businesses have tried an advertising-based model with very limited success. However, these businesses have not fully explored the power of their members to influence each other’s behavior. This potential viral or social effect can have significant impact on the success of these companies as well as provide a unique new marketing opportunity for traditional companies.

Overview:~Social networks have become a cultural phenomenon. Facebook, one of the largest social networking sites in the U.S. was founded in 2004. By February 2009, it boasts more than 175 million active users and continues to grow rapidly. Worldwide these users spend 3.0 billion minutes each day on Facebook. More than 850 million photos and 5 million videos are uploaded on the site each month. 2 There are hundreds of other similar sites including Myspace, Friendster, Xanga and Bebo. Keep reading on Social Network

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Tagged as 5 Million, Abstract, Case Study on Social Network, facebook, Influence Purchases, marketing opportunity, Members, Myspace, new marketing, phenomenon, Photos, rapid growth, significant impact, similar sites, Social Network, Social Network Case Study, social networking sites, social networks, Success, Videos, Xanga

by Bhumik | April 17, 2013

A Case Study on Zappos Social Media

Case Study about Zappos Social Media

Background: Zappos, a leading online apparel retailer, created a strong paid search engine marketing program. In addition to search, Zappos developed a sophisticated social media advertising strategy to further drive sales on its website, Zappos.com. The approach centered around an active Facebook brand page where Zappos interacts with approximately 400,000 fans through daily page posts, photo sharing, and status updates that are displayed in its fans’ desktop and mobile news feeds. With its growing Facebook presence and social advertising strategy, the Zappos team saw an opportunity to begin to break down the silos between its owned and paid media.

Challenge: Zappos turned to Kenshoo Social, and social marketing platform Shoutlet, to better understand the impact of its owned media social marketing initiatives on Facebook and use this information to optimize both its owned and paid social media marketing programs. Together, Kenshoo Social and Shoutlet provide a solution for holistic social media campaign management, conversion attribution, and optimization. read more on Zappos work’s in Social Media

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Tagged as A Case Study on Zappos Social Media, Advertising Strategy, Apparel Retailer, Attribution, campaign management, case study, facebook, Marketing Initiatives, Marketing Program, marketing programs, media campaign, Media Conversion, Media Marketing, Mobile News, Optimization, Page Posts, Photo Sharing, search engine marketing, silos, social marketing, Status Updates

by Kiran Pawar | March 20, 2013

Study Report on Impact of Social Networking Sites on Youth of India

Abstract-This paper is focused to find out the answer whether the social networking sites are boon or bane for today’s society.No doubt these SNS provides employment ,marketing ,personal growth ,sharing of information but the most prevalent danger through often involves online predators or individuals. These SNS has great impact on youth of India.

The popularity of the social networking sites increased rapidly in the last decade. This is probably due to the reason that college and university students as well as teens used it extensively to get global access. These social networking sites such as Twitter and Facebook have become a raging craze for everyone nowadays.

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by Bhumik | March 13, 2013

Case Study on HP: Promoting Beats Audio Technology

Case Study about HP: Promoting Beats Audio Technology

Overview: HP set up a partnership with singing sensation Plan B to promote the Beats Audio technology incorporated into HP laptops (in particular, the HP Premium model). In a video, the singer explains how he wrote one of his hits with help from his band. Co-funded by Intel, the initial campaign ran extensively across YouTube. A similar collaboration with Microsoft demanded a different approach to set it apart from the original version.

Strategy: M2M, HP’s media planning agency, chose to work with SAY Media to carry out a targeted campaign across relevant sites within SAY’s premium network. HP was particularly attracted to the quality of SAY’s creative execution, the scale of its network and the fact that it could select a top tier custom site list for the campaign. With the focus on Beats Audio, the campaign was designed to engage a music and entertainment audience. The aim was to generate views of the Plan B video and other featured artists and encourage ‘Likes’ on the HP Facebook Artist Lounge page, thereby generating awareness of the HP Premium laptop incorporating Beats Audio technology.

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Tagged as Audio Technology, Beats, case study, Collaboration With Microsoft, Creative Execution, facebook, Featured Artists, HP, Hp Laptop, Hp Laptops, Initial Campaign, Laptop, Media Planning, Original Version, Plan B, Planning Agency, Premium Network, s media, Singing Sensation, Technology Case, Technology Overview

by Bhumik | February 28, 2013

Case Study on Social Media Marketing Effective In India

Social Media Marketing Effective In India

Is it really social media work in India? Social Media Marketing is the only face of social media? You can help your business through social media in India? What should you do if you want to market yourself, or your brand to this issue in social media? Campaign and successful social media in India and after one or more can be done.

Fan page on Facebook: Fan page on Facebook is something we have all witnessed. Once a person becomes a fan on the fan page, and updates appear in your profile. Obviously, even if you decide to withdraw from the fan page. Can build a series of custom applications on the page fan. The companies began to use even a fan page for electronic commerce and competitions to promote their brand. This can be done easily with the application of FBML fixed and write some very simple sign up. In fact, now before the 4 most popular website in India, surpassing the Orkut. See the Facebook fan page for Coca Cola to see how it was to use the trademark beautifully…
Click here to read more on Social Media Marketing Effective In India..

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Tagged as Business India, case study, Case Study on Social Media Marketing, Coca Cola, Competitions, Custom Applications, effective marketing, Electronic Commerce, Face, facebook, fan page, Marketing Social, media campaign, Media Marketing, orkut, social marketing, Social Media, social media marketing, Social Media Marketing Case Studies, Social Media Marketing Case Study, Social Work

by Bhumik | February 21, 2013

A Case Study: Facebook

He may be a Harvard dropout, but Mark Zuckerberg is now the main character in a Harvard Business School case. His company, Facebook, “had grown from just a few friends programming around a kitchen table to a full-fledged technology business with over 100 employees and 7.4 million users,” says Harvard’s summary of the case. “Zuckerberg would have to develop an organizational strategy that could allow the company to keep up with its underlying growth metrics, while ensuring Facebook’s consumer experience was better than its alternatives.” The case is available for anyone interested in combing through the issues, either on paper or electronically, for $6.50 a copy. Read more…

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Tagged as Business Case, case study, case study of facebook, consumer experience, facebook, Friends, Harvard business school, Harvard Dropout, kitchen table, mark zuckerberg, metrics, Organizational Strategy, School Case, Technology Business

by Bhumik | February 20, 2013

Marketing Strategy on New Facebook Graph Search

Facebook is preparing to introduce its newest feature, the Graph Search. The social network already has several great tools available to help you analyze content, build apps and get closer to your target audience. The Graph Search is another offering that has the potential to improve your social media marketing strategy. This tool will have the ability to scan through user posts, photos, videos, pages and check-ins in order to make connections between different users throughout the network.

Here are some of the good (and the bad) points of the new Graph Search on Facebook: The Good

New Fan Research: You will be able to gather new information about your fans with Graph Search, including favorite athletes, music, books, movies and more. You can use filters to segment your fans based on interests. (This will only work for profiles that are public.)

New Competitor Research: You can also use the tool to find out more about your competition, if they have Facebook pages. It is always good to be able to see what others in your industry are doing, how they are interacting with fans, and what new products they are introducing.

More Emphasis on Location: Businesses that rely on location, like restaurants, hotels, movie theaters and retailers, can really benefit from the Graph Search feature. Each check-in by users will determine search result rank. This will help users find your business when they use the “Nearby” feature…
Click here to read more on New Facebook Graph Search..

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Tagged as case study, Competitor Research, facebook, Facebook Graph Search, Fan Research, Fans, Graph Search, great tools, Hotels, Ins, marketing strategy, Marketing Tool, Media Marketing, movie theaters, Music Books, New Facebook Graph Search, Photos, Profiles, Restaurants, Search Feature, Search Result, segment, social marketing, target audience

by Bhumik | February 14, 2013

Case Study on Property Place

The Company: Young Leeds entrepreneur Sohail Rashid launched the first property search application on Facebook in the UK in January this year and it is now the largest property network on the social network. The 27-year-old can also lay claim to the fastest growing property website of 2012.

The Challenge: Building on strong foundations, the company felt it was time to go to the ‘next level’. Sohail said: “The team at Finance Yorkshire took the time to ask questions about the business and talked me through the finance, decision-making and due diligence processes, as well as what they felt was needed to take Property Place to the next level…
Click here to read more on Property Place

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Tagged as building foundations, case study, decision making, due diligence, Entrepreneur, facebook, Finance, Foundations, Leeds, Next Level, Property Place, Property Place Case Studies, Property Place Case Study, Property Search, Rashid, Search Application, Search Uk, Sohail, Yorkshire, young entrepreneur

by sahabcse | January 7, 2013

Yahoo! Movies

Yahoo! Movies, a division of Yahoo! wanted to get a bigger piece of the multi-billion dollar movie going pie by the summer of 2012 through their Facebook page. Their goal is to become the source for movie goers who love to research, be in the “know,” get VIP passes to early showings, and communicate with other movie aficionados.

They get 24 million visitors on their main website but lack that kind of traffic on Facebook where they see untapped potential to grow their brand.

Joint Venture

Their campaign strategy was a joint effort with their offline partner, Regal Cinemas, who put up banners in theaters promoting the Yahoo! brand along with a QR code pointing to an offer most movie goers couldn’t refuse – free popcorn. People who did a social check-in via their Smart phones and liked the page got the popcorn. Offer applied online also. They would just redeem the popcorn when they arrived at the theater.

for more info Yahoo! Movies

[youtube http://www.youtube.com/watch?v=ErPdtu6GRcg&w=560&h=315]

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Tagged as Campaign Strategy, facebook, Joint Effort, joint venture, movie goers, qr code, Regal Cinemas, Register, showings, smart phones, theaters, Traffic, Vip Passes, Www Youtube, Yahoo, Yahoo Brand, Yahoo Movies

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Case Study on HP: Promoting Beats Audio Technology

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