Study about Strategic Orientation and Firm Performance in an Artistic Environment
Conventional marketing wisdom holds that a customer orientation provides a firm with a better understanding of its customers, which subsequently leads to enhanced customer satisfaction and firm performance. However, there are cautions that being too customer focused can lead to inertia, and anecdotal evidence suggests that it may be better to “ignore your customer” when developing new products. Building on the market orientation research stream.
The authors examine the impact of three alternative strategic orientations—customer orientation, competitor orientation, and product orientation—on a variety of subjective and objective measures of performance in the nonprofit professional theater industry, which is marked by high rates of artistic innovation and largely unpredictable customer preferences. The results indicate that the association between strategic orientation and performance varies depending on the type of performance measure used. However, the most unambiguous result is that a customer orientation e xhibits a negative association with subscriber ticket sales, total income, and net surplus/deficit. Keep reading…
Study about Customer Oriented Empirical Evidence from State Bank of India
Abstract: In the modern customer centric competitive arena, satisfaction and quality prove to be key factors reciprocally interrelated in a causal, cyclical relationship. The higher the service quality, the more satisfied are the customers. With the current change in the functional orientation of banks, the main driver of banks success and survival is fulfilling customer needs and expectations. Thus, customer satisfaction is quite a complex issue. The paper is an attempt to examine empirically services rendered by State Bank of India in Garo Hills of Meghalaya. A sample of 100 customers was selected for the purpose of the study.
Introduction: The banking industry is facing a rapidly changing market, new technologies, economic uncertainties, fierce competition and more demanding customers and the changing climate which lead to an unprecedented set of challenges. The banking is a customer oriented service industry. There has been a radical shift in the market power from banks to their customers. The effectiveness and efficiency became the buzzword of the success of banking operation and proper functioning particularly in respect of providing services to the customers. Service is an invisible thing which is indispensable from the person who extends it. An efficient or effective service is one which is extended appropriately by identifying and understanding the needs of the individual customer from time to time. Keep reading…
Study about Effects of Corporate Entrepreneurial Orientation on Customer Loyalty
Abstract: Undoubtedly, entrepreneurship in organization, has significantly share to the success and organizational promotion and On the other hand today, increased competition in the fields of the business throughout the world, and also increased in Iran than in the past and keep customers and increase their loyalty, is difficult. The purpose of this study is identified variables influencing corporate entrepreneurship orientation on customer loyalty. The study’s statistical population consisted of 300 marketers, and food broadcasting companies’ sales managers, health and pharmaceutical in Kermanshah Province which between them were selected 170 as sample with Morgan table for a period of 6 months in 2012.
This study is descriptive-survey type of correlation research. For data collection, the questionnaires entrepreneurial orientation and customer satisfaction are made (Narges ImaniPour and Mahdi Zivdar) and in loyalty (Tyanksyang Shyng and Choon Lin Liu), was used. Validity of questionnaire was confirmed by a group of university professors. Their reliability also measured by Cronbach’s alpha coefficient for the first questionnaire, 0.720 and for the second questionnaire 0.811, and the third questionnaire 0.698 was obtained. By using Spearman coefficient and stepwise regression were analyzes researched dates. Results in 0.95 showed that is positive and significant effect of corporate entrepreneurial orientation on customer’s loyalty. Keep reading…
A Study about Implementing Total Quality Management in Construction Firms
Abstract: As building projects get larger and more complex, clients are also increasingly demanding higher standards for their delivery. Total quality management ~TQM! has been recognized as a successful management philosophy in the manufacturing and service industries. TQM can likewise be embraced in the construction industry to help raise quality and productivity. Two case studies of construction companies showed how TQM can be successfully implemented in the construction industry. The beneﬁts experienced include reduction in quality costs, better employee job satisfaction because they do not need to attend to defects and client complaints, recognition by clients, work carried out correctly right from the start, subcontractors with proper quality management systems, and closer relationships with subcontractors and suppliers.
Introduction: Total quality management ~TQM! is often termed a journey, not a destination ~Burati and Oswald 1993!. Much research has been done with regard to the implementation of TQM and it is believed that the beneﬁts of higher customer satisfaction, better quality products, and higher market share are often obtained following the adoption of TQM by construction companies. It requires a complete turnaround in corporate culture and management approach ~Quazi and Padibjo 1997! as compared to the traditional way of top management giving orders and employees merely obeying them. Keep reading…
Abstract: In recent years, companies have begun using Six Sigma Methodology to reduce errors, excessive cycle times, inefficient processes, and cost overruns related to financial reporting systems. This paper presents a case study to illustrate the application of Six Sigma Methodology within a finance department. Specifically, the case relates to the Continuing Account Reconciliation Enhancement project undertaken by the finance department of a major U.S. defense contractor. The goal of the project was to streamline and standardize the establishment and maintenance of costing and planning for all business activities within the current financial management process. The Six Sigma implementation resulted in a significant reduction in the average cycle time and cost, per unit of activity, needed to produce the required financial reports.
Introduction: In 1987, Motorola developed and organized the Six Sigma process improvement Methodology to achieve “world-class” performance, quality, and total customer satisfaction. Since that time, at least 25% of the Fortune 200, including Motorola, General Electric, Ford, Boeing, Allied Signal, Toyota, Honeywell, Kodak, Raytheon, and Bank of America, to name a few, have implemented a Six Sigma program (Antony et al. 2008, Hammer, 2002). These companies claim that Six Sigma has significantly improved their profitability (Hammer, 2002). For example, in 1998 GE claimed benefits of $1.2 billion and costs of $450 million, for a net benefit of $750 million. The company’s 1999 annual report further claimed a net benefit of more than $2 billion through the elimination of all non–value added activities in all business processes within the company (Lucas, 2002). keep reading…
A Study about Human Resource Management Innovation in Selected Jurisdictions
Overview: Civil service laws and regulations have been the hallmark of public agency human resource management. They have provided necessary protections from political influence, arbitrary decision making and inattention to appropriate qualifications. These protections, however, have often inhibited reform efforts by working against entrepreneurial leadership and risk-taking. In response, Human Resource Management (HRM) has been undergoing reform in public agencies for nearly thirty years. Over the last decade, in particular, public HRM has received a good deal of attention in the drive to “re-invent” government. The resulting trend in the public sector has been to decentralize human resource management functions, and replace adherence to procedures with more focus on results, customer satisfaction, and partnering with customers. These reform efforts have produced innovative strategies and best practices around the country.
The jurisdictions studied include Maricopa County, AZ; several counties in North Carolina; Phoenix, AZ; Sacramento County, CA; and the states of South Carolina; Washington, and Wisconsin. They were primarily selected because they are nationally recognized as being leaders in the field of public HRM by their peers2 and Governing Magazine’sGovernance Performance Project. However, these jurisdictions are not alone in their efforts. Appendix A provides a brief compendium of a range of HRM best practices in several additional jurisdictions. Keep reading..
Study about Human Resource Management Practices: Supply Chain Department of Square Pharmaceuticals Ltd.
Abstract: Human resource management practices are now considered as one of the key contributing factors to the success of an organization. The organizations are putting increased emphasis on the policies and practices of HRM to gain competitive advantage. Throughout the whole case study several HRM practices related to the supply chain department of Square Pharmaceuticals Ltd. are discussed. These HRM practices include human resource planning, recruitment and selection, induction, training, performance appraisal, employee development, compensation plan, etc.
Introduction: Human Resource Management (HRM) is a relatively new concept in Bangladesh. It was few years ago that this was considered as a part of the administrative functions of an organization. There was no individual identity for HRM. But as time passed people recognized the importance of HRM in organizations. They realized that HRM is not just to hire people. Apart form hiring, HRM has lots of functions which help an organization to gain competitive advantage (Islam, 2006). Effective HRM practices support business goals and objectives. That is why effective HRM practices are strategic. It can improve the performance of an organization by improving customer satisfaction, innovation and productivity. Keep reading…
Fusion UV is the world s leading producer of ultraviolet curing equipment. Its outmoded legacy system couldn’t handle the company s complex manufacturing system, and was threatening Fusion s ability to meet its promised delivery dates. By implementing FastTrack, a mySAP All-in-One partner solution, it improved accuracy in pricing, shipping, and purchase order processing. Read more…
Business Problems: Atlantic has rapid product introductions, a growing list of offerings and highly seasonal demands driven by customer satisfaction; Atlantic also supports ecommerce through the web. Their primary target market is gamers who need the latest and greatest gear.
Business Problems: MacHenry is driven by customer satisfaction. Their customers demand high service levels and no excuses. In 2004 they decided they needed to replace there base ERP system and find a better way to keep their loyal customers.
Their old processes for ordering was cumbersome. Rockysoft was implemented in tandem with Great Plains to provide the automation to allow MacHenry to keep a high service level while dealing with more and more part numbers.