Study about Protection of Geographical Indication in India: Darjeeling Tea
Introduction:~ Protection of Geographical Indication (GI) has, overthe years, emerged as one of the most contentious IPR(Intellectual Property Rights)issues in the realm of the WTO’s Agreement on Trade Related Aspects of Intellectual Property Rights(TRIPS).TRIPS defines GI as any indication that identifies a product as originating from a particular place, where a given quality, reputation or other characteristics of the product are essentially attributable to its geographical origin. Also a geographical indication (GI) gives exclusive right to a region (town, province or country) to use a name for a product with certain characteristics that corresponds to their specific location.
Need for Legal Protection of GI:~ Given its commercial potential, legal protection of GI assumes enormous significance. Without suitable legal protection, the competitors who do not have any legitimate rights on the GI might ride free on its reputation. Such unfair business practices result in loss of revenue for the genuine right-holders of the GI and also misleads consumers. Moreover, such practices may eventually hamper the goodwill and reputation associated with the GI. Keep reading onGeographical Indication
A Study about Improving Decision Quality Through Preference Relaxation
Abstract. In online shopping scenarios, it can be difficult for consumers to process the vast amounts of information available and to make satisfactory buying decisions. Interactive decision aids are a potential solution to this problem. However, decision aids that filter a very large set of alternatives based on initial preferences may eliminate potentially valuable alternatives early in the decision process and possibly negatively impact decision quality. To address this issue we introduce a new kind of decision aid that enables consumers to consider high quality alternatives they initially eliminated. We develop a model of such a decision aid and evaluate it on a set of 2650 car advertisements gathered from popular used car advertiser website.
Introduction: Consumers often face a task to select a best option from a large set of alternatives, such as choosing a car to buy, an apartment to rent, or an unforgettable trip to book. Ecommerce sites often provide search functionality, usually by asking a user to fill in a form asking about the requirements that a desired product has to satisfy (preferences). This process is used, for example, when searching for a used car (http://carzone.ie/), or a flight (http://orbitz.com/) on popular websites, and is referred to as preference-based search  or parametric search . Although such choice-based approaches are prevalent, both users and retailers can find them unsatisfying  as users are often not able to correctly transform their preferences into requirements using online forms, and thus they are rarely provided with the information they need. Keep reading…
Hideaway Beds – Wall Bed Company offers the Latest Designs wall beds. Wall Beds have been around since 1918 in American and Europe. The company ships their products to approximately 100 retailers in Australia as well as taking online orders directly from individual consumers…click here to read ahead
Consumers are facing drastic changes in their behavior, markets are facing drastic changes in their functioning, companies are facing drastic changes in their environment…What about Marketing? Is marketing changing at the pace that the current situation demands? The answer is…
Abstract. Bureaucracy and human creativity may be seen as the two extremes of a dimension when analyzing the continuous activity of organizations pursuing a goal or trying to achieve their objectives. The Bureaucracy occurs and develops only if the outcome of the organizational activity is beneficial to both the consumers and the suppliers, or else this “organizational technique” should be shrunk using a managerial system in order that performances match the requirements of an open and democratic society.
Introduction: Bureaucratic behavior prevails in most activity fields nowadays. The intensity of this behavior is differentiated between the private and the public sectors. Although there is little rationality in segmenting organizations as private vs. public, we may easily attribute the bureaucracy lead to the public sector, resulting in focusing the behavioral typology. Based on analysis, in this area we identified an organization system relying on strict rules, following the norm to the letter, excessive formalization, reduced innovation and relative change, all these aiming at an exact achievement of objectives.Keep reading..
Case Study about Factors Influencing on Online Shopping Attitude and Intention of Mongolian Consumers
Abstract: The purpose of this study was to investigate Mongolian consumer perception of online shopping, as well as the factors influencing on their attitude toward online shopping and their effect on their intention toward online shopping. Sample of this study included online shopping consumers of Mongolian. The study used e-survey to collect data with 107 (10.7%) valid data. The regression analysis was used to analysis the relationship between dependent and independent variables, and discovered mediation. The results of this study found that consumer innovativeness, perceived benefits and perceived risk are important determining factors influencing online shopping.
Introduction: E-commerce referred to the buying and selling of products, services, that through electronic network. Online shopping was one of the most important activities of E-commerce. Online shopping activity was broadly defined, included finding online retailers and products, searching for product information, selecting payment options, communicating with other consumers, and purchasing products or services (Cai & Cude, 2008). Many online retail outlets made a noticeable effort to reach Mongolian consumers, but most of them have suffered loss and have detracted their investment because of insufficient customer base. Therefore, the online shopping behavior of Mongolian consumers needed to reveal. keep reading..
A Case Studies about Functional Limitations of Vocational Rehabilitation (VR) Consumers
Introduction: In the more than 30 years since the enactment of the Rehabilitation Act of 1973, Congress has consistently emphasized targeting VR services to persons whose disabilities are significant. This pattern culminated in the requirement of the Rehabilitation Amendments of 1992, which mandated that Designated State Units (DSUs) target services to the individuals whose disabilities are “most significant,” and charged each of the 83 DSUs responsible for implementing the VR service program with defining “most significant” within its jurisdiction.
Three years after this statutory change, the distribution of VR consumers in terms of severity of disability reflected the new requirement, with over one-quarter of consumers classified as having a “most significant disability,” about half classified as “significantly disabled” and less than 20 percent determined to be “nonsignificantly disabled”. Keep reading…
American Tire Distributors (ATD), headquartered in Huntersville, N.C., is the largest replacement tire distributor in the United States. The company’s success is no accident. In fact, ATD is growing at the rate of 10-20 percent annually, partly through aggressive acquisitions, and partly via organic growth, including the expansion of its Tire Pros franchise operation.
ATD has also recently launched an Internet-based tire storefront. The site allows consumers to select tires directly from the ATD inventory; when they purchase tires, the sales are channeled through local ATD retail partners for processing and delivery. Keep reading…
A Case Study about Reviews, Reputation, and Revenue: Yelp.com
Abstract: Do online consumer reviews affect restaurant demand? I investigate this question using a novel dataset combining reviews from the website Yelp.com and restaurant data from the Washington State Department of Revenue. Because Yelp prominently displays a restaurant’s rounded average rating, I can identify the causal impact of Yelp ratings on demand with a regression discontinuity framework that exploits Yelp‟s rounding thresholds.
Introduction: Technological advances over the past decade have led to the proliferation of consumer review websites such as Yelp.com, where consumers can share experiences about product quality. These reviews provide consumers with information about experience goods, which have quality that is observed only after consumption. With the click of a button, one can now acquire information from countless other consumers about products ranging from restaurants to movies to physicians. This paper provides empirical evidence on the impact of consumer reviews in the restaurant industry.
Introduction: Specifically, what we say to others and how we act adds to the image of the organisation. It is therefore important to evaluate what employees and stakeholders such as the media say about the organisation. If we want to protect and build our company’s reputation (image being just one element) we have to influence this process. Employees and customers can be perceived as the two most important groups in reputation management. Figure xx.1 indicates how the complex interaction between the internal view (employees) and external view (customers) influence the performance of the organisation. Identity and image are the most important dimensions of corporate reputation, and should be linked in a rational way.
Reputation Risk: Today’s enlightened companies have come to realise that reputation is an asset that needs to be managed proactively. These companies have realised that the scrutiny under which business operates today and the amount of information in the hands of consumers and other members of the public, make reputation a vital asset, and in some industries, the most important asset. After all, what goes through the mind of a stakeholder when he/she sees a company’s secrets exposed on an investigative journalism programme such as ‘Carte Blanche’, ‘60 Minutes’ or ‘World in Action’? Recent incidents highlighted in the media certainly show a need for more formalised reputation management.