This is a master level report and case study analysis of Bose Corporation discussing about the company’s marketing strategies and business philosophies. Attached its case study and synopsis with questions. Basic requirements and guidance by lecturer have been written in red below each question. arvard referencing is crucial and effective application of diagram to show understanding is necessary for this report. Fair number of referencing is needed as well.
The Bose Corporation has been around since the 1960s. It has come to be known for its high-end speakers and headphones. It is a brand with very high level of equity and is the most trusted brand of 22 best-known consumer technology brands. As the brainchild of its founder, the Bose Corporation has been very successful financially as well. Click here to read more…
Once Google has just recently announced its direct access to the mobile handset market, the current consumer market started watching a fierce skirmish between leading computer companies Apple and Google. As reported by Bilton (2010), Apple and Google were on business harmony. But, the ‘competition rivalry‘ between the fourth and fifth most valuable US companies is sharpening since the friendship turned sour last year after a conflict regarding a conflict over Google’s voice application which was refused by Apple (The New York Times).
It is now a serious matter of market debate that Google’s decision to access mobile handset market with its ‘Nexus One‘ can be a ‘next one’ revolution in the consumer technology. This piece of research work presents a market analysis of Google’s Nexus One mobile handset with different tools like SWOT, PESTEL and five force analyses. This work focuses on the growth and expansion of Google’s new mobile brand, the competitive environment and its effect on the business and how can Google deal with opportunities and threats…click here to read ahead
For all the remarkable advancements of recent years, nothing has matched the power of information technology to change our world. It’s fundamentally altering our lives in the three places we all live our lives: at work, at home, and at play. In the next decade, it will take us to places we can’t even imagine today. For all that change, there is only one company that has taken a leadership role in all three of those areas: HP. HP is a company unlike any other. As the number-one consumer technology company in the world as measured by revenues, the number-one small and medium-sized business technology supplier in the world, and a leading provider of technology products, solutions, and services to large enterprises and institutions everywhere, HP today serves more than one billion customers around the world. With a portfolio that spans from palmtop to NonStop computers, from printers that sell for $49.99 to multimillion-dollar commercial publishing systems, HP is delivering vital technology for business and life…click here to read ahead