A Case Study about Power of In-store Music and its Influence on International Retail Brands and Shopper Behaviour
Abstract: Retailers are finding it more and more difficult to differentiate their stores based upon the traditional components of the retail mix. Retail store elements such as colour, lighting and visual merchandising have always been considered as having immediate effects on the buying decision making process. Retail stores need to be much more than just passive places that display merchandise for sale. One of the key challenges for retailers is to constantly add value to their brand. Can this be achieved by adding new and innovative elements to their existing retail marketing mix? The emphasis has moved away from instore product displays, towards elements that excite the senses of shoppers. Elements such as flat screen videos, graphics, music, aromas, lighting and flooring tend to capture the brand image or personality and help to create a unique atmosphere and shopping experience.
Introduction: Creating the Wow! factor in the retail environment is becoming more and more difficult. Retailers are facing an increasingly competitive market and can no longer differentiate their stores only on the basis of product, place, people, price and promotion. There is a move towards the concept of „retailtainment.‟ This phenomenon, which brings together retailing, entertainment, music and leisure, has seen the emergence of concept stores like Nike Town, REI, Bass Pro and theme restaurants such as Rainforest Café, The American Wilderness Café and Bubba Gump. Retailers need to look further than the traditional retail store elements such as colour, lighting and visual merchandising to influence buying decisions. In-store music may influence the behaviour of shoppers and can increase the chances that a purchase will be made. Read more onInternational Retail Brands
Study about Competition Encourage Unethical Behavior : Corporate Proﬁt Hiding
Abstract: This paper investigates whether market competition enhances ﬁrms’ incentives to hide proﬁts. We develop a theoretical model of ﬁrms’ proﬁt hiding behavior in competitive environments and derive several testable hypotheses. We then test the model using a database that covers more than 20,000 large-and-medium-sized industrial ﬁrms in China during the period 1995-2002. Our ﬁndings show that ﬁrms in more competitive market environments — as well as ﬁrms in relatively disadvantageous positions — hide a larger share of their profits. This suggests that policies intended to promote competition should be accompanied by policies aiming at strengthening institutional infrastructure and at leveling playing ﬁelds.
Introduction: Traditionally in economics, competition is believed to improve productive eﬃciency of ﬁrms and increase social welfare.1 However, it has become well recognized that in environments where the standard assumptions do not apply, competition may achieve neither of these ends. For example, Milgrom and Roberts (1992) argue that competition pressure exacerbated the moral hazard problems in the savings and loan (S&L) industry in the U.S. by forcing S&L executives to gamble on risky investments in order to survive. In a recent article, Shleifer (2004) argues that competition encourages the spread of a wide range of unethical behavior such as employment of child labor, corruption, excessive executive pay, and corporate earnings manipulation. These claims clearly illustrate that the eﬀects of competition critically depend on the instruments ﬁrms use in order to compete. Keep reading..
A Case Study about Cultural Dimensions and CRM Systems: A Cross-Culture
Abstract: Cultural dimensions are often identified as a crucial influence on the success or failure of Information Systems in general and Customer Relationship Management Systems (CRM) in particular. Several researchers have suggested ways in which management can accommodate these dimensions or solve the problems they may pose. Ali& Alshawi (2005) have proposed a cultural concerns framework for the management of CRM systems implementation in the multinational environment. In this paper the authors test that framework by conducting a qualitative comparative case study in a large multinational organization in two countries. The authors have investigated the implementation of CRM systems within the same organization in both Egypt and the UK.
Introduction: In a competitive market, companies try to build a relationship with their existing customers as the cost of attracting new customers is higher than retaining these existing customers. To build a relationship with customer is a socio-technical process. The most important factor in that process is to understand how that customer values, norms, thoughts, perceptions, etc., are alike. Multinational organization deal with customers from many different cultures. CRM systems in multinational organizations are built to attract new customers, increase customers’ value and retain customers, and in all cases these may be with different customers and from different cultures. keep reading…
Case Study about Business Processes Improvement: large Croatian companies
Abstract: In this paper the successfulness of the implementation of business processes’ improvements is analyzed from the aspect of influencing factors which manifest themselves in employees’ engagement, gained experience methodology adequacy and implementation factors. The research, conducted on 73 large Croatian companies (15,9% of state’soverall large companies population), has partially confirmed the existence of relationship between the programs of business processes’ improvements and business performances, between organizational variables and business performances as well as between the programs of business processes’ improvements and organizational variables.
Introduction: Contemporary company is exposed to the influence of highly competitive market and therefore in order to survive and progress it permanently needs to improve its ways of doing business. In this context a crucial is the role of its business processes’ improvements (BPIs), through which company influences on shortening of mentioned processes’ duration time and on reduction of the amount of money employed in various forms of stocks. All this at the end influences the cost reduction by which company increases its competitive capability. This understanding is not new at all, but with Hammer and Champy’s (1993) reaffirmation of business processes approach in the lat decade of 20th century. Keep reading…
The financial services industry is a fast-moving and highly competitive market where things can change in an instant and gaining ‘first-mover’ advantage can often be crucial. Being aware of sudden movements in the market, and having the ability to react accordingly are therefore two of the biggest challenges facing financial sector organisations today.
For this major multi-national financial services organisation dealing with corporate, private and retail investments and holding many thousands of portfolios, ensuring it has both access to real-time data and a scalable, flexible and reliable IT infrastructure are paramount. Keep reading..
PING, Inc. is a highly competitive and profitable manufacturer of custom-fitted and -built golf equipment. Despite its 46-year record of success, this Phoenix-based family-owned corporation has never lost its commitment to providing superior customer service, a value highlighted by its large and loyal customer base. The organization is marked by innovative thinking and leadingedge application of tools and technology; yet it provides a supportive environment where employees routinely work for decades. In the highly competitive market for golf equipment, PING stands out as a tremendously successful provider of sophisticated, well-engineered and -designed products and an enterprise with a long history of responding to market challenges with innovation and determination.
Supporting PING’s operations is an enterprise data warehouse (EDW) based on Teradata system technology; the EDW serves as the single repository for transactional production data and decision support. The Teradata solution provides a form of active data warehousing for PING, one of the first implementations of its kind. One of the company’s competitive advantages is custom fitting of equipment. PING builds custom clubs from components, and stresses timely delivery to customers – within 48 hours from receipt of the customer’s order. Providing superior service in the highly technological golf equipment industry is a differentiator for PING. The company’s leaders view the Teradata system solution as critical to providing superior service. keep reading..
The Challenge: Atlantic Webworks is a local Web development ﬁ rm, founded approximately ten years ago by President Adrienne Cregar Jandler. In her drive to further grow the company and differentiate it in a crowded, competitive market, she sought assistance from The Lattitude Group four years ago to:
• Increase proﬁ t and revenue.
• Prepare infrastructure, staff and resources for growth.
• Increase proportion of larger clients and projects.
• Evaluate product and service offerings.
• Balance her professional and personal lives
A regional business developer at a one-hundred year old manufacturer of plastics processing equipment in Europe contacted Ground Floor Partners to estimate the North American market size for a particular class of high precision machine presses. European headquarters believed there was a large market for their machines in the United States.
Our contact in the United States had been tasked with selling in North America; he believed the market size was much smaller than headquarters’ estimate. Headquarters wanted a professional market assessment so they could better understand the competitive market landscape. Click here to read more…
International Promotion Strategies The Push Pull Marketing Mix
Introduction: This paper analyzes the different types of promotional strategies employed namely the push strategy and the pull strategy. For the pull strategy the case of Benetton is used in which the advertising campaign by the art photographer Oliviero Toscani is studied. He basically used his photography to project social issues that are prevalent around the world for Benetton’s advertising campaign. Although successful in creating awareness and generating sales, the images however were not always pleasant to look at and therefore created some kind of hostility with certain retailers and government bodies.
Push Strategy: Coca-cola is the market leader in the cola industry. It is present all over the world with millions of loyal customers. Its big size however, does not ensure that it will remain the number one cola company forever. In order to maintain and grow its share in the market it needs to have a dynamic marketing strategy in place. Along with its pull promotional strategy which is mainly done through advertising, it also employs the push strategy in a very effective manner. This is because the cola market is an extremely competitive market as it has to face tough competition from another giant that is Pepsi…
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The Situation: Telecom Egypt has been the country’s only provider of fixed telephone lines for 150 years. Following the trend toward privatization, Egypt decided to open its landline market in 2005. Telecom Egypt is proactively upgrading its service and solutions to attract multinational partners and to ensure its competitive market position…
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