To celebrate the 125th anniversary of Coca-Cola, The Coco-Cola Company is marking the year in a number of ways. Coke has never been shy about making changes – remember New Coke? – and sometimes the company plays with the designs on its cans. This winter, Coke joined forces with the World Wildlife Fund (WWF) to fundraise on behalf of polar bears, a Coca-Cola mascot since the 1920s. Specially designed cans of Coke are decorated with polar bears to call attention to the Arctic Home initiative.
Coca-Cola Plays with Cans, Could You?
Seasonal cans of Diet Coke will show up in silver with snowflake designs. Some loyal Coke fans seem to be okay with that, however, other Coke fans love red and are unhappy with the change to white cans, even for the holidays. This is really too bad since the change to white cans is for a very good cause — protecting polar bear habitat. Seems like some soft drink consumers forget that the holidays are not just about celebrating, but also about caring and socially responsible charitable giving.
Coca-Cola has long been associated with special advertising and designs for the holidays. This year, a more lasting change will be made to the Diet Coke can – beyond the usual holiday decoration. In 1982, Coca-Cola extended the brand by launching Diet Coke. Click here to read more…