A Study of Project Based to Matrix Organisation: Rapidly Expanding Generic Pharmaceutical Company in New Zealand
Abstract: The company under investigation (Beta) is rapidly growing which necessitated an organisational restructure in the Research and Development (R&D) department from project based to matrix style. A matrix structure is considered to have the capacity to sustain future company growth while retaining or improving R&D productivity and efficiency. Currently, there is no defined operational management system for the newly implemented matrix organisation in the main case company under study. Moreover, little empirical research has been achieved on how to operationally manage a matrix organisation and minimise potential matrix challenges.
The purpose of this thesis is to identify best practice for the operational management of a matrix organisation design within a generic pharmaceutical company. To achieve this, the implementation and managerial challenges of a matrix organisation were investigated. To answer the research questions, semi-structured interviews were undertaken with employees from the main case company under study (Beta), and one participant each from two smaller complementary cases: Gamma and Delta. Additionally, one key informant experienced with matrix implementation and management was interviewed.
Taj Mehal Afro, an African and Asian grocery in Finland.
Abstract: The purpose of this study is to make an assessment of the case company in terms of its marketing communication strategy, analyzing and exploring weaknesses and opportunities. On the basis of the findings, a proper marketing communication strategy is developed which will focus on efficient coordination of the customers’ expectations and the case company’s objectives. The core objective of this research is to define the various communication strategies and make recommendations on how these proposals could be applicable.
Introduction: Business ventures seek returns on their initial investments and vie for market share to increase revenues. While growth could be argued as being the main objective of nascent irms, stability, penetration to new markets and building brand awareness are important in big companies. However, given competition and the ever changing demand patterns of consumers, companies explore and adopt marketing communication strategies to distinguish their offerings from competitors. Having goods or services of superior quality does not necessarily mean increases in sales or brand awareness. Some companies do not survive due to poor marketing communication strategies..
Research method : The case study method was chosen for a number of reasons. First, there is limited research on the actual use and possibilities of purchasing portfolio approaches. Publications are conceptional or annecdotical by nature. Second, case study research is preferable when the research questions focus mainly on ‘how’ and ‘why’ questions.
We wanted to gain insights in the use and the possibilities of a portfolio approach, exploring and identifying the advanced practices of an experienced company. The questions in our research deal with exploratory issues, rather than frequencies or incidence. DSM, the actual case company, was invited to participate in the research, because of their extensive experience with portfolio approach in a large number of businesses. Click here to read more…
This study aims at providing them with a strategic framework or method to analyze the marketability of their products or services and exploit internationalization opportunities. It also focuses on helping them in reducing their risks linked with cross border business opportunities.Methodology/DesignThis research is performed through case study method. A new conceptual model has been developed by integrating relevant standard approaches within field of research. This model has been further explained by implementing it on case company (Widforss).ConclusionsThis study claims to make a significant and creative contribution to the field of SMEs internationalization through two theoretical models named as International SME Model of Innovation Exploitation (ISMIE) and Proactive International Entrepreneurship model (PIE). Both of these models use marketing research as key success factor. However, sufficient empirical evidences could not be provided due to limitations. Whereas, the practical contribution for the case firm named as Widforss industries is very evident. Read more…
Only few companies seem to fully exploit the valuable information they receive on customer and dealer opinions and preferences. The purpose of this study is to examine how firms can ensure that feedback contributes to the development of improvements in the organization in order to become more customer-centric. Theoretical approaches to a company’s relationships with customers and dealers, the importance of internal and external customer satisfaction, the creation of knowledge and the role of the organization have been considered. Thereafter, the current processes of feedback utilization in the case company Volvo Construction Equipment Region International have been analyzed. Read more..