Turners Auctions sells more cars than anyone else in New Zealand, but most people didn’t know it. Changing the story required a wide-ranging yet cost effective campaign to attract more second hand car buyers and increase sales. Click here to read more…
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Hyundai’s Advertising Strategy: Wait for the Fire Sales
Chris Perry, marketing communication director at Hyundai Motor America, got a call he’d been waiting years to receive. A rep in Hyundai’s media-buying agency reported that an exclusive multiyear advertising sponsorship for the Academy Awards broadcast was up for grabs. Hyundai, which once ran ads reminding consumers its name rhymed with “Sunday,” was eager to boost its profile among U.S. car buyers, so Perry and his team leapt into action. Read how they did it….
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