According to Accenture consultant Jeanne Harris, a full 40% of organizations still rely on their guts, not data analytics, to make important business decisions. Why is that? For one thing, many companies have simply been relying on gut instinct to make decisions for so long that giving up the habit is easier said than done. And even those that want to make the transition to data analytics often don’t know where to start, according to Harris, who recently co-authored the book Analytics at Work: Smarter Decisions, Better Results.
But it can be done, Harris says. SearchBusinessAnalytics.com recently sat down with Harris to discuss some of the key benefits of data analytics, how to identify areas in which to get started with analytics, and why she says, “The unexamined decision isn’t worth making.” To refer this case study click here Use Data Analytics to Make Better Business Decisions
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