A regional business developer at a one-hundred year old manufacturer of plastics processing equipment in Europe contacted Ground Floor Partners to estimate the North American market size for a particular class of high precision machine presses. European headquarters believed there was a large market for their machines in the United States.
Our contact in the United States had been tasked with selling in North America; he believed the market size was much smaller than headquarters’ estimate. Headquarters wanted a professional market assessment so they could better understand the competitive market landscape. Click here to read more…
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