Tag Archives: branding

by | May 13, 2013

Case Study on Papa John’s Pizza


Quality Makes the Difference for Papa John’s Pizza

Founded in 1984 by company Chairman “Papa” John Schnatter, Papa John’s International, Inc. has grown to more than 3,000 stores in the U.S. and 29 other countries. Its focus on delivering “Better Ingredients, Better Pizza” and a superior experience for customers has produced remarkable growth and high customer satisfaction. For nine consecutive years, Papa John’s has been rated number one in customer satisfaction among all national pizza chains in the American Customer Satisfaction Index (ACSI) released by the National Quality Research Center at the University of Michigan Business School. The company was also named 2007 Pizza Chain of the Year by Pizza Today magazine.


Situation: Quality is the guiding principle at Papa John’s. Fresh (never frozen) ingredients, convenient ordering, friendly, helpful staff and efficient delivery keep customers coming back. The company needed a robust and flexible network that could transmit restocking orders to Papa John’s 10 distribution centers and keep orders coming in and supplies flowing to Papa John’s restaurants. As new opportunities developed for customers to order online, by text message and through mobile devices, Papa John’s needed to add those too – and provide security to keep those functionalities available for customers. To refer this case study click here Papa John’s Pizza

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by | May 7, 2013

10 Worst Brand Blunders of 2010

Brand blunder refers to the goof ups associated with the branding of a product, especially a new product in a new market. There could be many reasons for such slips. For example, the lack of understanding of the language, culture, consumer attitude etc.

There are numerous examples of brand blunders in the marketing history; there are also numerous urban legends surrounding brand blunders, where there is little evidence of an actual blunder. Urban legends about brand blunders are popular, because they use familiar urban legend motifs such as the incompetent corporation or the ignorant foreigner. Often the reality is far less dramatic, and the stories, which are even retold in marketing textbooks, are rarely backed up by researched data about sales. Read more….

brand blunders case study

brand blunders case study

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by | April 30, 2013

“Marketing is dead”: An article by Philip Kotler

Consumers are facing drastic changes in their behavior, markets are facing drastic changes in their functioning, companies are facing drastic changes in their environment…What about Marketing? Is marketing changing at the pace that the current situation demands? The answer is…

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by | March 11, 2013

Branding : Century 21 case study

With the U.S. home ownership rate continuing at record levels, more consumers are demanding full service from real estate professionals while also turning to the Internet to access information on buying or selling real estate. To serve this need, real estate professionals are integrating Web technology into their traditional sales offering of exemplary service to consumers. Century 21 Real Estate Corporation, franchiser of the world’s largest residential real estate sales organization, is doing just that. It has one of the largest office networks and the broadest global coverage. Simply put, CENTURY 21® is the most recognized name in real estate.*… click here to read ahead

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by | February 18, 2013

Case Study on Branding for SMEs

What makes a company different from any other? Its product? Its service? Its monopoly? Whatever it is, it’s probably the reason why your customers come to you rather than going elsewhere. Yet such distinctions are seldom static.



Case Study on Branding for SMEs

Your rivals will see that what you do sells and will try to encroach on your speciality. Points of difference become competitive. To retain its uniqueness, an SME needs constantly to reassess what its customers want and re-evaluate what it can offer to meet those requirements..
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by | January 21, 2013

Case Study of Nabarro

Law firm Nabarro Nathanson has undergone a full rebrand, revamping its logo and shortening its name to Nabarro, in a bid to shake its ‘best- kept secret’ status. Branding consultancy Identica was appointed to design the new corporate identity as well as a range of communication tools for Nabarro. The new brand was unveiled last month.



Case Study of Nabarro


According to Dana Robertson, creative director at Identica, the rebrand reflects the growing warmth within the professional and financial services industry towards adopting branding and communications techniques. The legal sector – noted for its cynical attitude towards branding in the past – is realising its potential to act as a vital strategic tool to stand out in a crowded and competitive marketplace.
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by | January 21, 2013

Case Study of Branding

The Challenge: Imagine a brand born with a huge challenge: to represent the Passion and Transformation of a city and an entire country, and project these values to the rest of the world. A brand that must express unity. Inspire achievement and optimism. Avoid clichés and present Rio de Janeiro as the site of the largest sporting event in the world — to its very own Cariocas, and to athletes and people around the world…



Case Study of Branding


The Process: By using design and branding as powerful tools, Tátil designs ideas that connect people and brands in a sustainable fashion, creating memorable experiences. Tátil believes that in order to maintain sustainable relationships with its target audiences, brands need to take social responsibility and contribute to the transformation of our current scenario. More than design, more than form, each brand must have a soul and a purpose.
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by | January 3, 2013

Case Study: The Co-operative – Leadership Development Zone

The Co-operative has been going through a period of organisational change to increase cohesion throughout the group, build better brand awareness, re-focus strategy and ultimately increase growth. The re-branding of The Co-operative stores, banks and other services is one part of this initiative that you are likely to have experienced.

Case Study: The Co-operative - Leadership Development Zone

Integral to this change The Co-operative identified the need to focus on its top 500 leaders as being the key instigators of change. The key challenge faced was how to reach out to such a widely varied and geographically dispersed group of time-challenged senior colleagues in a way that would truly engage them, motivate and provide the developmental opportunities they need. Click here to read more…

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by | January 3, 2013

Indian Premier League (IPL): The grand success story

Where will you find the Mumbai Indians, the Royal Challengers, the Deccan Chargers, the Channai Super Kings, the Delhi Daredevils, the Kings XI Punjab, the Kolkata Knight Riders and the Rajesthan Royals? In the Indian Premier League (IPL) – the most exciting sports franchise that the World has seen in recent years, with seemingly endless marketing opportunities…read ahead

[youtube]http://www.youtube.com/watch?v=4iqO3uWD8to[/youtube]

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by | December 30, 2012

Branding : Stanley case study

Whose life has not been touched in some way by a product bearing the Stanley® name? From the hammer housed in your toolbox, to the hinges used on your door, to the level and plane employed to make your kitchen table, to the tools that assembled your car, to the automatic doors that you walk through at the grocery store. Stanley touches more people on a daily basis than can ever be imagined. And Stanley’s reach is as wide and diverse as its product line. The name Stanley is synonymous with quality and reliability. Stanley is a worldwide producer of well over 50,000 tool, hardware, and security products for professional, industrial, and consumer use. The company is known and trusted globally and boasts nearly 20 percent of its revenue from Europe, where the Stanley brand is stronger than anywhere else in the world…click here to read ahead

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