Tag Archives: brand name

by | May 2, 2013

Inventory Management at Pearl Polymers Limited

Pearl Polymers Limited (PPL) is one of the most distinguished and reputed manufacturer and exporter of all types of PET (PolyEthylene Terephthalate), containers and bottles in India. The products are marketed under the renowned brand name of “PEARLPET“. Realizing the potential of a food grade and recyclable polymer as versatile as PET, Pearl Polymers Limited successfully ventured in the field of manufacturing and exporting of all types of PET bottles, containers, jars etc using advanced Injection Stretch Blow Molding(ISBM) technology in 1984. From one machine in 1984, they have grown to over 65 machines in five locations. The PEARLPET brand is today looked as a mark of quality. All the units are ISO 9001 certified and are undergoing HACCP (Hazardous Analysis and Critical Control Points) certification.
Pearl Polymers Limited has manufacturing plants at five locations (Gurgaon, Baddi, Pantnagar, Mahad and Jigni) and offices at six locations (Delhi, Gurgaon, Lucknow, Kolkata, Mumbai and Bangalore)…click here to refer the inventory management efforts by Pearl Polymers Limited

plastic bottles case study

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by | March 12, 2013

A Case Study on Brand Makeover: Aviva

Brand Makeover: Aviva

Aviva is the largest insurance provider in the UK and the fifth largest in the world, providing investment, savings and insurance to around 45 million customers. The company was formed in 2000 when three British companies; Norwich Union (NU), Commercial Union and General Accident joined forces. Aviva currently operates in 27 countries across the world.



Case Study on Brand Makeover

Old brand identity: The old brand visual expression was developed around three years ago. Back then NU acknowledged that the business brand simply wasn’t connecting and engaging with the broker audience as well as it should. New brand identity: Aviva is a new brand name and has a whole new set of brand guidelines. A distinctive B2B brand for the brokers needs to be maintained, while still sitting comfortably within the new (and much higher-profile) world of Aviva.

Click here to read more on Brand Makeover: Aviva


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by | March 2, 2013

A Case Study on Statement of the Problem: BrandAthlon

Introduction: Ever wondered, what struck the makers of the largest cigarettes company in India to venture into snacks or a watch company to sell bags? Is it just diversification or a strategic move to shield the existing business? Is it expansion or exploring unrelated business categories? The competition is tough, players are fierce. Blue oceans are no more blue, within no time they’re changing into red!



A Case Study on Statement of the Problem: BrandAthlon

Problem Statement: Participants have to select any particular existing company of their choice and think of an unrelated brand extension (which has not happened in the past) for the company. Some examples of unrelated brand extension happened in the past are:Fastrack is a brand in the watch category, and then they came out with a complete range of bags and other fashion accessories under the same brand name. Kamasutra launched its deodorant two years back and recently an energy drink..

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by | February 14, 2013

A Case Study on HTC Corporation

Smartphone Pioneer From Taiwan Solution

The case describes how HTC, a pioneer of mobile computing from Taiwan, evolved from a local subcontractor of PDA (personal data assistant) to a global contender of smartphone. It analyzes the successful transition of the company from an anonymous supplier of Western clients (such as HP and Palm) to a brand marketer that is considered a major threat to Apple Computer (from its founding in 1997 to 2010).



A Case Study on HTC Corporation

The key issue in this case is the introduction of the HTC brand carried by products delivered to network operators worldwide, such as AT&T, British Telecom, NTT DoCoMo, Rogers, Verizon, Vodafone, and so on. Unlike most subcontractors in the East that encountered strong resistance or even harsh retaliation from their current clients, HTC had the blessings of many Western buyers in the introduction of its own brand name…
Click here to read more on HTC Corporation



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by | February 9, 2013

Case Study on International Advertising Strategy in China

The increased globalization makes competition more intense and it is therefore becoming more and more essential to have an appropriate advertising that suits different markets. This is especially important in a country like China, since it differs a lot from the rest of the world. The aim of this thesis is to gain a better understanding of international advertising strategies used by Swedish companies in China.



Case Study on International Advertising Strategy in China

Our study shows that Swedish companies use a contingency approach on the Chinese market. From our study we can conclude that the main reasons companies have for standardizing parts of the advertising, are to create a uniform brand name and company image as well as to reduce costs. The companies adapt other parts since there are differences in culture, mentality and product usage between the two countries…
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by | January 30, 2013

Case Study of Kumpulan Development (S) Pte Ltd

Established in 1986, Kumpulan Development (S) Pte. Ltd. is one of the leading one-stop service providers for office supplies. It has gone from a company of two employees to one that employs 100 staff with an extensive transport fleet of 25 trucks. Recently, the company expanded into manufacturing office products under the brand name, BOS. Being one of Singapore’s Top 500 SMEs, the company strives to continually enhance its capabilities by deploying the most relevant business strategies in the running of its operations and responding quickly to market needs.
To get more information on Kumpulan Development (S) Pte Ltd Click here



Case Study of Kumpulan Development (S) Pte Ltd




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by | January 25, 2013

A Case Study on Brand Repositioning: Aspen Snowmass

Background: Aspen/Snowmass is the brand name for four ski/snowboard areas owned by the Aspen Skiing Company. However, the upscale and elite image of the town of Aspen had become a weakness for the resort, as many skiers viewed Aspen/Snowmass as expensive, hard to get to, and so glitzy as to be unapproachable. As a result, visitors and skier days had declined for several years and the resort had been drawn into a pricing war on lift tickets with Vail resorts. Recognizing that a significant change in direction was needed, they retained Chris Malone and his firm to assist their turnaround efforts.



A Case Study on Brand Repositioning: Aspen Snowmass

The Solution: After reviewing the resort’s business model and all available market data, a brand relationship research study was designed and implemented to better understand what segments of destination skiers existed and how Aspen/Snowmass could appeal to them more effectively. The resulting data and analysis revealed that certain skier segments still found the resort very appealing, regardless of price. Click here to read more…



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by | January 18, 2013

Case Study of Coocafe R.L.

As 1994 was drawing to a close, Carlos Murillo was busy wondering how to move ahead with the marketing of CafÈ Foresta. The company he managed, Coocafe R.L., had been exporting this brand name coffee, primarily to Germany, for nearly two years, and marketing it as a way in which retail customers could both contribute to the development of a third world society and help preserve its threatened rain forest eco-system at the same time.



Case Study of Coocafe R.L.


Retail consumers paid an extra $1.00 per Kg. (2.2 lb) for CafÈ Foresta, however, came in a non-recyclable package and was not an organic coffee production, most of CafÈ Foresta was grown with the use of chemical pesticides, herbicides and fertilizers. CafÈ Forestaís traditional positioning as environmentally friendly was likely therefore to be endangered as environmental non governmental organizations (NGOís) initiated campaigns to publicize to consumers that coffee production could prove as damaging to the environment as the conservation projects supported by CafÈ Foresta were beneficial. Find out more for Coocafe R.L.






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by | January 11, 2013

A Case Study on AmerisourceBergen Corporation

Business Challenge: As a major distributor in the pharmaceutical industry and as a comprehensive pharmaceutical services provider, AmerisourceBergen Corporation has several relationships with manufacturers, pharmacies, and hospitals. In addition, the company manages distribution of both brand-name and generic drugs.



A Case Study on AmerisourceBergen Corporation

AmerisourceBergen is challenged not only with the complexities of contract and relationship management with its many manufacturers and customers, but also by challenges associated with physical distribution and inventory management. While managing the contract and pricing details associated with each of its many relationships is people-intensive and time-consuming, it is critical to the company’s bottom-line profitability. To address these challenges, AmerisourceBergen has implemented BPM enterprise-wide to enable processes such as contracts management and chargeback. Keep reading


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by | January 7, 2013

Case Study of VimpelCom Group

“We chose the latest version – MOM 2005 – because it offers a solid and comprehensive monitoring solution with a huge number of useful add-ons and enhancements.”
- Andrei Korobitsyn, Head of Production Control, VimpelCom.



Situation: Moscow-based Vimpel Communications (NYSE:VIP), one of Russia’s leading mobile telecommunications operators, supplies services under the Bee-Line GSM brand name, employing 8,000 staff. The VimpelCom group supplies GSM services to around 92 per cent of the Russian people. Its single network Bee-Line GSM has more than 7,500 base stations and serves 20 million customers with services including SMS, access to the Internet, and a roaming facility in 150 countries worldwide…



Case Study of VimpelCom Group


Solution: impelCom became the first Russian company to implement Microsoft Operations Manager (MOM) 2005, having been involved in beta testing the product. MOM 2005 provides IT professionals with easier setup and implementation through simple deployment wizards and automated tasks for targeting management packs across the system. MOM 2005 also includes an integrated framework that provides Web services—based interconnection with other management systems already in place and a new console that provides a view of the systems’ health and access to the integrated reporting server…
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